To get started, look back. In the past two years, our fundraiser was slightly above the minimum result. The other time she stayed under it. That 2019 would change everything was difficult to predict. Because actually did not speak much for the success.
The facts: have so far
243 247 readers donated. This puts us well beyond the involvement of 2017 and 2018. So far, more than 8.000 € have landed on the blog account, and there are still promised donations. Highest result, highest participation! And while Saab on German roads is becoming invisible. How can that be?
Behind the 245 donors hide 247 different stories. There are readers, for example, in the middle of their studies, who still allow themselves the pleasure of driving Saab and donating something for the authors. Or there is a Saab-inspired couple. That does not give each other anything for Christmas ... instead transfers 500,00 € to the blog. Just two examples of many, and all are impressive and moving. And maybe typical of Saab and the many stories that hide behind the brand.
The best result so far!
Why is this wave of support coming after about 8 years, and after we almost completed 2018 in the summer? It could be our time and the very fast changing circumstances. We are in the middle of an era. Digitization is nothing really new, in many areas of our lives it has been visible for years to those who want to see it. In the meantime, however, she is reaching the middle of society with unchecked force and changing everyday life.
Digitization makes things more effective, but not always better. It delivers things that you do not really need and that you never asked. Or has a reader ever really missed an app for frozen bags?
And in the last space of Western man, in the car, the digitization penetrates. Nobody can escape it, except through conscious renunciation. An analog car is, as long as you are allowed to drive it, an 4-wheeled reserve. Self-determined by the driver who still has the unrestricted sayings here. No computer pulls on the steering wheel, no digital voice reminds you to pause, no traffic sign monitoring gives annoying advice. Undeniably - the cohorts on assistance systems have their meaning. They save lives, make situations safer. But they also make us glassy people. With no secrets, no privacy and no way to escape.
Stories from the analog world
However, digitization is also cold. She does not warm the hearts. There is no saga behind her, no trolls, no Swedish drama and no small, ingenious stories. It does not work, it only works. The explanation for the great commitment to the blog may be very simple. Since 1947, Saab has been writing stories that we tell, and that the digital world can not offer.
The blog is a small retreat. The alternative to the digital wave. Driving Saab is and has always been different. Turbo-charged, analog, sustainable, responsible with the resources of the planet promptly. A contradiction will only be discovered by those who have never driven a Saab before. Everyone else will understand.
In February there is the blog since 8 years. A long time, and we go to the 9. Year. It will not be easy for Mark and me to find new and good topics. The great result of the action is also psychology: it gives us a great boost and support!
We would like to thank all readers who supported and financed us for this year. We will work hard not to disappoint expectations!