8 years blog, 8 million readers. Yesterday, shortly after 15: 00 PM, we welcomed the 8 millionth reader on our site. Not bad, because Saab is neither a trendy topic, nor do we have a large audience. But the opportunity to talk about the changes behind the blog backdrops!
The reader numbers? They climb!
In 2012 we had nearly 1.4 millions of readers. Since then, the number of readers is stagnating or falling. Sure, because there are no new cars and no real sensations. Parallel to the vehicle population, the number of readers continuously decreased by 10 to 15% per year.
Since January 2019 it rises again! Quite clearly around 20%. We are on the level of 2017, and I have no idea why that is. The choice of topics may be happy, but Saab will not come back, and there's no silver lining on the horizon either. Old cars are supposedly not trendy, why is the blog still developing positively?
3-2-1 blog supporters less ...
While reader numbers are performing surprisingly well, we had a black month in March in other ways. Equal 3 long-standing blog supporters announced! A big setback! Of course, that was not entirely unexpected. Saab as a business model - that's changing very much. Everyday cars disappear, the brand is on course "cult and Liebhaberstatus". That does not fit into any business plan - it leaves its mark.
The catastrophe became relative later in the month. 3 exits became 2, and a few days later another company was considering it. 1 Supporters less is to endure, and we thank all the other companies that have been loyal to us for years and make the blog in one way or another possible!
Growth in the blog team!
Our proven team over the years has been added! With Jan and Justus, two very young Saab riders have joined. Jan comes from Hamburg, Justus from the Darmstadt area, which would give the regional balance. The two have taken over the responsibility for the Instagram area, get involved with articles and films.
Fresh wind, young prospects, that's good for the blog project. Work that spreads over as many shoulders as possible, and responsibility that is not with a single person. We do not know how the next months and years will develop.
The future of the blog project
Mobility is in transition, sustainability is an increasingly important topic. The relationship to old cars and their appreciation is redefined. At the same time, 2020 and 2021 could be a departure into the future for the historic Saab factory. The blog is read well, the number of subscribers is at a high. No reason for us to rest. The blog project will continue to evolve and change. In the upcoming 12 to 18 months maybe as strong as never before.