8 million blog readers!

8 years blog, 8 million readers. Yesterday, shortly after 15: 00 PM, we welcomed the 8 millionth reader on our site. Not bad, because Saab is neither a trendy topic, nor do we have a large audience. But the opportunity to talk about the changes behind the blog backdrops!

More than 8 millions of readers on the blog!
More than 8 millions of readers on the blog!

The reader numbers? They climb!

In 2012 we had nearly 1.4 millions of readers. Since then, the number of readers is stagnating or falling. Sure, because there are no new cars and no real sensations. Parallel to the vehicle population, the number of readers continuously decreased by 10 to 15% per year.

Since January 2019 it rises again! Quite clearly around 20%. We are on the level of 2017, and I have no idea why that is. The choice of topics may be happy, but Saab will not come back, and there's no silver lining on the horizon either. Old cars are supposedly not trendy, why is the blog still developing positively?

Yesterday, shortly after 15: 00 clock. The 8 million mark is exceeded.
Yesterday, shortly after 15: 00 clock. The 8 million mark is exceeded.

3-2-1 blog supporters less ...

While reader numbers are performing surprisingly well, we had a black month in March in other ways. Equal 3 long-standing blog supporters announced! A big setback! Of course, that was not entirely unexpected. Saab as a business model - that's changing very much. Everyday cars disappear, the brand is on course "cult and Liebhaberstatus". That does not fit into any business plan - it leaves its mark.

The catastrophe became relative later in the month. 3 exits became 2, and a few days later another company was considering it. 1 Supporters less is to endure, and we thank all the other companies that have been loyal to us for years and make the blog in one way or another possible!

Growth in the blog team!

Our proven team over the years has been added! With Jan and Justus, two very young Saab riders have joined. Jan comes from Hamburg, Justus from the Darmstadt area, which would give the regional balance. The two have taken over the responsibility for the Instagram area, get involved with articles and films.

Fresh wind, young prospects, that's good for the blog project. Work that spreads over as many shoulders as possible, and responsibility that is not with a single person. We do not know how the next months and years will develop.

The future of the blog project

Mobility is in transition, sustainability is an increasingly important topic. The relationship to old cars and their appreciation is redefined. At the same time, 2020 and 2021 could be a departure into the future for the historic Saab factory. The blog is read well, the number of subscribers is at a high. No reason for us to rest. The blog project will continue to evolve and change. In the upcoming 12 to 18 months maybe as strong as never before.

22 thoughts on "8 million blog readers!"

  • The warmest congratulations also from me!
    I regularly get a blush on my face when pointing out a new article
    I appear. This blog has managed that for me the next vehicle change ONLY a Saab comes into consideration.
    Keep it up!

  • Dear Tom and Team,

    You've done a great job in the last few years, and I think the blog has matured and it picks up topics that you can not just ergooglen. Please keep up the good work!

    Thank you!

    I look forward to an article from you every time!

    Best regards from Vienna,


  • I'm not reading this long, but I do not want to miss these pages. They have become my favorite automotive reading. I'm looking forward to much more!

  • Dear Tom, dear friends of well-groomed Swedish steel ...
    Saab is, for those who know it, a great feeling ...
    To receive this spirit is a valuable contribution of this blog with its interesting topics that look beyond the box ...
    Many thanks to all the assets and supporters! 8 millions are a great success!
    I'm always happy to browse here ...
    Keep up the good work and keep on Saabin '

  • You said that very nicely and put it in a nutshell.

    Everything. From the beginning of the prescript to the end of the II. Postscript. Saabfahrer seem to be more relaxed (are it the good seats?). In any case, the comments differ even with dissenting opinions here refreshing from the medieval carnage, which sometimes once admittedly renowned and published daily print media online (not to say and hosted) ...

    The established media seem to me to be totally unaffected and uninvolved in this development. Too often, articles are badly researched and verbally brimful of negligent blurring. Since the emission of an EV in terms of production and operation is sometimes set to zero or it is claimed that the (all) rents in D have increased by X percent.

    About the EV, I have nothing to say here and to the rents only so much that you have to mention the very important difference between re-letting and existing contracts forgot. Who sows so much wind, needs about the (Shit-) Storm, which he generated within citizens and readers (in the comments section), not to be surprised ...

    About the loss of interest, readers and credibility also not ...

  • Courteous readers and appropriate comments

    PS: What is still important to me to complete: This blog is for me at all the first and only place on the net, where I participate in discussions. Elsewhere, I never do that because invariably in every comment section on editorial contributions are mobbed, turned on personally and - much worse - politically radically defamed. I always have the impression that as in the Middle Ages, a drooling mob rushes to the pillory, crashes on the victim and then they then hit each other then the turnip (today protected by the anonymity of the Internet). It does not matter if it is about brisante and political issues (eg Spiegel and Zeit online) and whether one should expect a certain degree of behavior, or ultimately only trivial entertainment topics (Lindenstraße etc., I just can not find a suitable example one) - everywhere the commentators settle down and others without any limits and inhibitions that it just buzzing!

    This blog is the only positive exception for me! Many thanks to my fellow readers and the commentators for it! 🙂

    (PPS I do not explicitly refer the above to the different Saab forums I'm not concerned with, because they confuse and fritter me with the various threads, and I also read the blog because of the editorial posts.)

  • Congratulations and thank you very much to the blog team for the great and for the readers happy work! And regarding the future of the blog are really good news (except for the ultimately a renegade supporter)!

    I've been there for about a year now, before that I just 15 years Saab "just drove" out of conviction and enjoyed every day and every ride - but without any further involvement with me. Only looking in the net regarding retrofit options of a DAB Navis in my new convertible, I've ever encountered the blog.

    I have drawn so much from it in this one year and learned from the blog (and the comments from other readers, that should not go unmentioned!), Of course beyond Saab and also outside the box. In my opinion, the readers are much more active today than they used to be - at least when you compare the number of comments and also the duration of the comments and discussions with some (albeit accidentally selected) old articles. The best example from a few days ago is the Article by Jan about the diesel extinction, which triggered very detailed and controversial discussions!

    Great guy that the boys are ready to follow in Tom's big footsteps! The future of the great blog seems secure!

    I personally believe and hope that the interest in the blog at the (remaining and new) really sworn Saab fans almost stronger, the longer the bankruptcy is behind and the less Saab one sees in the streetscape. The blog welds together, brings highly interesting and practically helpful information and is the only other opportunity, in addition to the passage in the garage and driving - to enjoy these ingenious cars! For me, Saab and the employment with it alone became a real hobby thanks to the blog last year!

    Thank you very much and for the next 8 (years and millions)! 🙂

  • Congratulations on the 6th piece of jewelry! 🙂 Has “relapsed” again? The “only” 5 were probably only an interim result. 😉 Will there be 7 again? I admire this loyalty and love for Saab! I am also totally happy with my (recently) 2 beauties - but it can't get any more here in the middle of HH due to space constraints. 🙁

  • Amazing. 8 years, 8 million and still there. Is this the SAAB factor? Other SAAB blogs have been in Valhalla for ages, which is understandable. And here it is teeming with life. I think it's awesome!

    Thanks to all involved!

  • favorite book

    Me too. I would devour everything. And if it were two posts a day. They are always readable and worth seeing ...

    On the other hand, the blog 2019 is already more active and lively than in the last two years. The new Sunday reading is great. The moving picture (videos) has become more important. Subjects have shifted and lead to lively and interesting discussions (comments) within the readership. Some of them outlive the next release, sometimes even extending into the next but one. There is always something going on already.

    Is there really more? Or is it any better? Tom and team suggest plans. Amazing.
    I am curious and thankful.

  • Also from me a congratulations !!! It's always been a pleasure for me to learn so much new here .. over 25 years SAAB .. class
    Greetings from Roland

  • Congratulations. I hope that I can finally get me a nice Saab convertible next year. Also follow the blog as driver of the other Swedish brand. 😀

  • Congratulations and thanks to Tom and the whole team!

  • It is exactly like that. Especially for this purpose (a long night drive) I have not met a car that I would prefer.
    But who goes to the office at night? Sounds like rush hour traffic, traffic jams and other unsightly traffic experiences ...

    @ Blog team,
    congratulations and thank you.
    It does not surprise me that the number of subscribers and views is increasing. You're doing a super job, always finding new topics for exciting articles, and it seems to me that you've approached 2019 very actively and full of energy.

  • In my opinion, this blog is still one of the best-fabricated Saab blogs that still exist. At that time there were other interesting blogs but their content is no longer regularly touched. Saabblognet on the contrary is still alive and it is so much fun to be able to consult the content every day (I always try). Of course, this has to do with the fact that there are no more new cars, but many readers are still interested in what happens to Saab. Fortunately there is still Saab Garage where you can go with Saabs from all decades. Yesterday my Saab 96 from 1961 drove up to this garage for a two-year inspection and drove home without comments with permission for the next two years. Which cars that are no longer produced can say something like that? So this blog is not redundant and I am convinced that there is a clear explanation for the increasing number of readers; There are still a lot of Saab fans and we are proud of it.
    Congratulations to Tom and his team.

  • Congratulations, also from my side!
    The high number of readers speaks clearly. for the blog! A blog of a (hitherto) dead brand ... as far as new vehicles are concerned.
    The fans of the brand stay pleasingly fresh and alive !!! 🙂
    That the editorial team is "rejuvenated" and reinforced at the same time, I also like sympathetic! 🙂
    I am looking forward to new articles and information from the SAAB world u. Trollhättan!
    A big thank you to the blog supporters!
    € are synonymous for this blog (survival) important !!! Thank you.

  • As far as driving through the area is concerned, a Saab is still ideally suited to driving long distances. In a Saab, long stretches are child's play. Cruise control and nightpanel on and the ride is a pleasure - best regards from Vienna to Burgenland

  • As far as writing is concerned, we ourselves are in demand, if each of us writes a reader contribution, Saab experience, report on a regional Saab meeting, so we could read a lot more Saabblog.

  • The blog is my favorite reading, which is likely to write more often 😉 But no, I understand the situation and admire it, that you dig out again and again SAAB topics and tracked the course in Trollhättan.

    Congratulations to the 8 millions - and the next million to Tom and his team!

  • Great news, thank you!
    Driving Saab is simply a way of life for me and it does not matter if Saab is a niche or hype (or will, which I do not really believe)
    I got my 9..Saab into the stable with an unbelievably neat 3-6X. Not one too many.

  • Congratulations and nice that Saab is also an issue for other young people. We boys were able to start their Saab ride first when the bands had been standing still for a long time.

  • Dear editors,

    I still can not afford a Saab of my own and I would not know if I would like to rush 200km through the area every day just to get me to the office and back home.
    That's why I bought replacement drugs - there are now around the 25 models of the various Saab; from Ursaab to 9-3 Viggen. And then there is your blog where I am happy about new posts every day.
    In this sense, I hope you can continue writing for a very long time and become one.

    So a "thumb-up" comes from me.
    Greetings from 7202 / Austria


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