8 years blog, 8 million readers. Yesterday, shortly after 15: 00 PM, we welcomed the 8 millionth reader on our site. Not bad, because Saab is neither a trendy topic, nor do we have a large audience. But the opportunity to talk about the changes behind the blog backdrops!
The reader numbers? They climb!
In 2012 we had nearly 1.4 millions of readers. Since then, the number of readers is stagnating or falling. Sure, because there are no new cars and no real sensations. Parallel to the vehicle population, the number of readers continuously decreased by 10 to 15% per year.
It has been rising again since January 2019! Quite clearly by around 20%. We are at the 2017 level and I have no idea why that is. The choice of topic may be happy, but Saab is not coming back, and there is no silver lining on the horizon either. Old cars are supposedly not trendy, why is the blog still developing positively?
3-2-1 Blog Supporters Less ...
In other respects, while the number of readers developed unexpectedly well, we had a black month in March. 3 long-time blog supporters quit! A big setback! Of course, that wasn't entirely unexpected. Saab as a business model - that is changing very emphatically. Everyday cars disappear, the brand is on course for “cult and lover status”. That doesn't fit into every business plan - it leaves its mark.
The disaster was put into perspective during the month. 3 departures became 2, and a few days later another company was considered. One less supporter can be tolerated, and we would like to take this opportunity to thank all the other companies who have remained loyal to us for years and made the blog possible in one way or another!
Growth in the blog team!
Our team, which has proven itself over the years, has grown! With Jan and Justus, two very young Saab drivers have joined. Jan comes from Hamburg, Justus from the Darmstadt area, which would give the regional balance. The two have taken responsibility for the Instagram area and contribute with articles and films.
A breath of fresh air, young perspectives, that's good for the blog project. Work that is spread over as many shoulders as possible and responsibility that does not lie with a single person. We don't know how the next months and years will develop.
The future of the blog project
Mobility is changing, sustainability is an increasingly important topic. The relationship to old cars and their appreciation is being redefined. At the same time, 2020 and 2021 could be a departure into the future for the historic Saab factory. The blog is being read well, the number of subscribers is at an all-time high. No reason for us to rest. The blog project will continue to develop and change. Perhaps stronger than ever in the next 12 to 18 months.