Mobility is changing, and the debate about sustainability and the environment will be with us for a very long time. The diesel scandal is far from being worked up. All of this leaves its mark, especially on older vehicles with a diesel engine under the hood. The time is challenging, and especially the Saab workshops have to adjust to new conditions.
The Saab inventory is shrinking, which is not surprising. The younger vehicles have at least the 10 years on the plate, the mileage is high. Saabs disappear more and more from everyday life, the brand is slowly becoming invisible. In principle, no optimal conditions, and yet not everything is black or white.
Our recent survey was to explore the loyalty of Saab drivers to their workshops. Saab service, chain, or free workshop was the question. The result is surprisingly clear.
High workshops loyalty
The majority of 43% of readers prefers the Saab / Orio base as a contact point. A high value for a brand that has been out of business for around 8 years. Where warranty and warranty have been obsolete for ages, and where there are no customer loyalty programs. If you add the 25% of readers who go to a free workshop with Saab Hintergund, then you get an amazing quota of almost 70% loyalty. Because more and more often, the small, free Saab screwdrivers beyond the Orio network are spin-offs or remnants of former Saab centers.
The big workshop chains get a red card. Only 1% of readers voted for it, a very low score, a clear vote. Do the traditional Saab screwdrivers and Orio in the background do everything right? In principle, yes, because of these sensational values, other, big brands can only dream. Once there is a vehicle out of the warranty, it will be difficult. Despite several programs for customer loyalty, the mass disappears to where the service is perceived as cheaper.
Saab service, chain or free workshop?
- Saab / Orio partner (43% 298 Votes)
- Free workshop (with Saab background) (25% 173 Votes)
- I'm screwing myself (19% 132 Votes)
- Free workshop (11% 79 Votes)
- Workshop chain (Bosch service etc ...) (1% 6 Votes)
Total Voters: 480
It all seems wonderful, but it's no reason to pat yourself on the back and relax in the armchair. Because you have to see the result with two limitations. On the one hand, there are mainly people here who, without question, can be called Saab-affine. Your everyday automobile life with the small brand from Sweden does not happen by chance, but mostly consciously. And just as consciously choose the workshop.
Saab workshops in transition
Second, as mentioned earlier, everything is in transition. Everyday cars with the gripper on the hood disappear faster and faster. He puts many into export, especially well-kept diesel are popular with our European neighbors. The resulting gap closes more and more the classics, and the workshops have been reporting for months on new vehicles that were not yet in the customer base.
This radically changes the requirements. Instead of waiting for vehicles for daily needs, the focus of the future is more on classics and young timers. That did not come as a surprise, but it poses new challenges for companies. Not everyone wants to go the way, especially multi-brand companies have put their Saab commitment once again to the test in recent months.
In addition: competent employees are hard to find, the spare parts supply is not easy. In the delivery program, there are gaps in classic and classic cars, which is completely normal after 20 - 30 years. Here is Orio, Supplier of Saab original parts, asked in collaboration with the repairers to locate and replenish the vulnerabilities.
Because old cars are at least in the matter of Saab the future - for the fans and for companies who see Saab as a business model and could live on it well so far - and will be able to do so in the future. If you are prepared for the fact that Saab is increasingly booked under the lover category and that the requirements of the customers change.
Preservation, conservation, restoration
The specifications for the future are clear. With great sensitivity towards the vehicles and the needs of the customers, conservation, conservation and restoration are high on the list. In addition, the provision of spare parts and their reproduction. To preserve the professional competence around the brand of the Göta Älv, and to give it to a younger generation of technicians, is another task.
The list for the future is long, and and she is ambitious. In a time of change a challenge for the workshops and the Orio AB. They have a lot to do.