Mobility is changing, and the debate about sustainability and the environment will be with us for a very long time. The diesel scandal is far from being worked up. All of this leaves its mark, especially on older vehicles with a diesel engine under the hood. The time is challenging, and especially the Saab workshops have to adjust to new conditions.
The Saab inventory is shrinking, which is not surprising. The younger vehicles have at least the 10 years on the plate, the mileage is high. Saabs disappear more and more from everyday life, the brand is slowly becoming invisible. In principle, no optimal conditions, and yet not everything is black or white.
Our recent survey was to explore the loyalty of Saab drivers to their workshops. Saab service, chain, or free workshop was the question. The result is surprisingly clear.
High workshops loyalty
The majority of 43% of readers prefers the Saab / Orio base as a contact point. A high value for a brand that has been out of business for around 8 years. Where warranty and warranty have been obsolete for ages, and where there are no customer loyalty programs. If you add the 25% of readers who go to a free workshop with Saab Hintergund, then you get an amazing quota of almost 70% loyalty. Because more and more often, the small, free Saab screwdrivers beyond the Orio network are spin-offs or remnants of former Saab centers.
The large workshop chains are given a red card. Only 1% of the readers voted for it, a very low number, a clear vote. Are the traditional Saab screwdrivers and Orio doing everything right in the background? In principle, yes, because other big brands can only dream of these sensational values. As soon as a vehicle is out of warranty there, it becomes difficult. Despite a number of customer loyalty programs, the mass disappears where the service is perceived as cheaper.
Saab service, chain or free workshop?
- Saab / Orio partner (43% 298 Votes)
- Free workshop (with Saab background) (25% 173 Votes)
- I'm screwing myself (19% 132 Votes)
- Free workshop (11% 79 Votes)
- Workshop chain (Bosch service etc ...) (1% 6 Votes)
Total Voters: 480
All of this seems wonderful, but there is no reason to pat yourself on the shoulder and lean back calmly in the armchair. Because you have to see the result with two restrictions. On the one hand, it is mainly people who read here who can be described as Saab-affine without question. Your everyday automotive life with the small brand from Sweden does not happen purely by chance, but mostly consciously. And the workshop is just as deliberately chosen.
Saab workshops in transition
Second, as mentioned earlier, everything is in transition. Everyday cars with the gripper on the hood disappear faster and faster. He puts many into export, especially well-kept diesel are popular with our European neighbors. The resulting gap closes more and more the classics, and the workshops have been reporting for months on new vehicles that were not yet in the customer base.
This radically changes the requirements. Instead of waiting for vehicles for daily needs, the focus of the future is more on classics and young timers. That did not come as a surprise, but it poses new challenges for companies. Not everyone wants to go the way, especially multi-brand companies have put their Saab commitment once again to the test in recent months.
In addition: Competent employees are hard to find, spare parts supply is not easy. There are gaps in the delivery program for youngtimers and classics, which is completely normal after 20 - 30 years. Here is Orio, Supplier of Saab original parts, asked in cooperation with the workshops to locate and fill in the weak points.
Because at least in terms of Saab, old cars are the future - for fans and for companies who see Saab as a business model and have been able to make a good living from it so far - and will be able to do so in the future. If you prepare yourself for Saab to be booked more and more under the lovers section and for customers to change their requirements.
Preservation, conservation, restoration
The specifications for the future are clear. With a lot of sensitivity towards the vehicles and the needs of the customers, preservation, conservation and restoration are very important. In addition, the provision of spare parts and their reproduction. Maintaining the technical competence relating to the Göta Älv brand and passing it on to a younger generation of technicians is another task.
The list for the future is long, and and she is ambitious. In a time of change a challenge for the workshops and the Orio AB. They have a lot to do.