Orio brings Saab drive to the present

Digitization is an important topic, but usually goes past the customer of non-producing car brands. The nice little gadgets do not exist for them. Only at Saab, everything is different again! The cars may be older and analog. But their service is digital and anchored in the present. Orio Germany brings Saab drive into the digital present. And in a first step, it enables the online booking of service appointments and the management of vehicles.

Digital services. Orio brings Saab drive to the present.
Digital services. Orio brings Saab drive to the present. Image: Orio AB

The project has been available in Germany for several weeks, but is still in the beta phase. Under the slogan "MySaabCar online"Changes the German branch of Orio AB the service offer for Saab driver.

"MySaabCar online" replaces the previous Saab Service Club and offers free digital services for the first time. On the one hand, it is possible to record and manage his vehicle on the Orio website. The registration also includes free access to the digital version of the 2x annual Saab Inside. In addition, the system alerts the user to appointments such as inspections or a due main inspection. Registered users should also be able to enjoy special offers.

Digital service brings Saab drive to the present

The core of the digital offensive, however, is appointments in the workshops of the Saab / Orio network online booking to be able to. This is particularly easy if the vehicle has already been recorded in the database. But even without prior registration, the request is completely problem-free, it consists of only 5 steps.

Above all, the digital offer is very convenient if you want to request an appointment outside the opening hours of the workshop. The VIN and mileage as well as the reason for the request are requested. Orio Server forwards the appointment request directly to the selected service partner, who should answer the mail and contact the customer.

Orio transforms Saab drive into the present and makes the service lines around aging vehicles a little more comfortable. A plus for workshops in the Orio network, as well as for customers of the small Swedish brand. In the home of Saab you have the offer with an additional app, which is only logical, even more expanded. But there are also many more vehicles of the brand with the Greif on the way.

In principle, the small digital offensive of Orio is a real step. Keeping old cars attractive by embedding them in a digital service environment can be described as sustainable. Young Saab drivers will find that as unspectacular normal, with the producing brands apps and gadgets are already part of everyday life. For the older customers, the digital offer is an enrichment that combines analogue driving and current service.

11 thoughts too "Orio brings Saab drive to the present"

  • A good initiative! It's always amazing what ORIO thinks about to improve the situation. Or should I write to keep it up-to-date? A good start to the week, from Saab driving view.

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  • Well, who needs something like that. Sounds to me rather after: "Reproduce missing parts is too time-consuming, because we prefer to employ in the semester break a computer science student who programs us such an app. Looks like the customers are important to us. "

    Inspection appointments I usually have in mind, or a look in the service booklet is enough.

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    • The (online) service has long been offered in countries like Sweden or America. When Justus and I asked at the festival after the launch for the German market, we were briefly taken aside and showed us the current state of development. At the time, the German side might have been ready for 40%, but they promised us that it would start testing by mid-August at the latest.

      In reality, this phase has been going on for much longer, the promise from the festival was not only kept, it was even realized much earlier.

      It's one of the few announcements related to Saab that has actually been implemented. Orio is (more and more) trouble. If that is enough is another question. On the other side, you can order seat covers for the OG 15-9 after 3 years.

      In the end it remains a service that is not taken for granted. It could have been too. But this creates a new argument for Saab and may not (yet) bind Saab enthusiasts to the workshops and service centers!

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    • Much more than that ...

      It is not enough with the student alone. His services must also be assigned to a department, which in turn requires management in order to subordinate it meaningfully to the management. In addition, there is a need for a "Tendering and Tendering" department, which the student must have plausibly assured, in line with EU regulations, that he is 50% female and also 33% intersex, in order to qualify as a non-discriminatory FA. To allow Studiosus to participate in the tender of a summer job ...

      Sounds like satire, sad is that this time my comment reflects the German reality and you are absolutely right.
      It's not too hard to keep track of his or her SAABs - or the shrinking supply of service.

      However, it is also true that political framework conditions make it difficult for companies (and students) to do something really useful. Sad but true …

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  • How and if you use that is one thing. I think it's still considerable what is made for Saabfahrer and the remaining vehicles. I do not know a second brand where something happened.
    Although it is more than unlikely, I would trust Saab to resurrect. Better than Borgward, for example.

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    • I think you really have to see it that way. The commitment is considerable, even if you consider how few vehicles there are.

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  • It would be better if Orio took care of spare parts. eg. Saab NG Lightbar !!!!! - actually the hallmark of this beautiful car.

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    • First the parts and then the pleasure! ! !

      On the other hand, we live in a complicated and not always sober world. If the app satisfies the increasing play instinct and makes some SAAB riders drunk with joy and thereby keeps them going, then something has already been achieved. The more SAAB and the longer, the better it is for the spare parts supply of the "Appstinenzler" ...

      I take the message with a shrug, find parts, although more important and appealing, but at the same time hope that the app will still have some kind of positive effect and may be based on an accurate assessment of at least parts of the SAAB clientele ...

      Based on this hope, it has its own justification for me and for two corners.

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    • ... that's exactly what ORIO does with this "SAAB customer market research" so that it can pre-program future spare parts supply! It would be practically nice, but commercially absolutely pointless and cost-effective to simply produce all sorts of replacement parts for old and new. These must ultimately be sold in order to avoid unnecessary costs of "storekeepers"; ie a useful useful spare parts offer must follow the corresponding demand!

      To offer a customized spare parts offering, all current SAAB drivers or passionate SAAB owners would need to be eligible for such an important survey; This means that in addition to online inquiries, many written post-addressed surveys will presumably also have to be sent, which is logically more costly. In order to find the prospective customers with today's small SAAB dealer network, it would probably also be necessary to find which if not many no-name repair shops where former SAAB customers are keeping their vehicles serviced today, because the spare parts market is still in the open Every day spare parts from large supplier spare parts dealers for our old SAAB vehicles required!

      It would have potential, interesting it is to start a more intense demand, because current SAAB owners who make the maintenance of a brandless or multi-brand workshop, maybe even an ex-mechanic who has made himself independent, have usually not or with the possibility to get the necessary spare parts via ORIO!

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  • Great and modern idea, so you keep the customers at Saab.

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  • I would have preferred Orio would bring out a new Navi CD for our cars and windshields ... that's actually their core business right?

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