Digitization is an important topic, but usually goes past the customer of non-producing car brands. The nice little gadgets do not exist for them. Only at Saab, everything is different again! The cars may be older and analog. But their service is digital and anchored in the present. Orio Germany brings Saab drive into the digital present. And in a first step, it enables the online booking of service appointments and the management of vehicles.
The project has been available in Germany for several weeks, but is still in the beta phase. Under the slogan "MySaabCar online"Changes the German branch of Orio AB the service offer for Saab driver.
"MySaabCar online" replaces the previous Saab Service Club and offers free digital services for the first time. On the one hand, it is possible to record and manage his vehicle on the Orio website. The registration also includes free access to the digital version of the 2x annual Saab Inside. In addition, the system alerts the user to appointments such as inspections or a due main inspection. Registered users should also be able to enjoy special offers.
Digital service brings Saab drive to the present
The core of the digital offensive, however, is appointments in the workshops of the Saab / Orio network online booking to be able to. This is particularly easy if the vehicle has already been recorded in the database. But even without prior registration, the request is completely problem-free, it consists of only 5 steps.
Above all, the digital offer is very convenient if you want to request an appointment outside the opening hours of the workshop. The VIN and mileage as well as the reason for the request are requested. Orio Server forwards the appointment request directly to the selected service partner, who should answer the mail and contact the customer.
Orio transforms Saab drive into the present and makes the service lines around aging vehicles a little more comfortable. A plus for workshops in the Orio network, as well as for customers of the small Swedish brand. In the home of Saab you have the offer with an additional app, which is only logical, even more expanded. But there are also many more vehicles of the brand with the Greif on the way.
In principle, the small digital offensive of Orio is a real step. Keeping old cars attractive by embedding them in a digital service environment can be described as sustainable. Young Saab drivers will find that as unspectacular normal, with the producing brands apps and gadgets are already part of everyday life. For the older customers, the digital offer is an enrichment that combines analogue driving and current service.