In mid-August, the Swedish summer break is over. Actually, new vehicles should now roll off the production lines in Trollhättan - let the Saab model year 2020 begin. Facelift has always been important in Saab's history. Constant improvement to keep the offer fresh, because standing still means going backwards. And not good.
In principle, this also applies to the blog. It's been online since 2011 and has been constantly changing ever since. He's been going through ups and downs, and the deepest crisis to date was 2018. Readership reached a low point and was below my personal pain threshold. One thing is clear - every topic is told in full at some point. Saab is a thing of the past, and if I do badly in one discipline, it is just looking back.
At that time the question arose as to whether one would pull the plug and end the project. Or reinvent the blog with a wider variety of topics? The latter was the case, and since then it's still essentially about Saab, but also about the future development of mobility. Of course, only with niche topics that are not of interest to the mainstream media. This decision was good for the blog. In addition, Jan, another young author, joined the team. The decision was right, a plus of 27% in readers in the first 7 months of the year speaks for the concept.
The model year 2020 on the blog
Today we start the new model year 2020 on the blog. Some things will change and develop cautiously, but the project will remain in the niche. The next few months promise to be exciting, just because of the development in Trollhättan. The former Saab factory could be revitalized, not necessarily with the 2020 model year, but very likely 2021. In addition to NEVS, Koenigsegg and Sion from Sono Motors will be part of my reporting in the future, which will make the blog even more extensive. However, another Swedish car brand will definitely not make it onto these pages. In addition, I will continue to focus on current developments for our future mobility.
The core of the blog, however, remains Saab!
That is a promise, and the interesting balancing act between vehicles that are getting older, increasing digitalization, alternative drives and preserving the Saab heritage will not be an everyday mix.
More topics, more choice. But also more Saab.
Above all, I would like to integrate the readers even more. The Saab stories on Sunday will be back online soon, for the model year 2020 it will be a successor to the expired action give. Since writing is not in the blood of every fan, another idea will start in September. It's about mobility and sustainability, a very hot topic. Anyone who owns a Saab and a smartphone has the opportunity to participate.
We will try out new formats and themes together. From tomorrow evening we accompany one of our readers on his Saab Tour from the German southwest to the North Cape. A journey in daily stages that takes us to the far north. Start is on 20. August at 19: 00 clock.
To experience another phase of its evolution with the blog, to see the future of Trollhättan and to accompany the auto industry through the most profound upheaval in decades is exciting. I would be happy if the readers continue to accompany me. Driving old cars, especially those with a touch on them, is fun and sustainable. Still standing with both feet in the present and looking to the future at the same time is not mutually exclusive. But on the contrary.