Koenigsegg has experienced a rapid development in recent years. With the entry of NEVS, the company is prepared for further expansion. By the engagement Former Bugatti designer Sasha Selipanov, the manufacturer from Ängelholm now rises to the premier class in every respect. And it turns out to be a really interesting question.
Sasha Selipanov began his career after studying at the Art Center College of Design 2005 at Volkswagen. 2010 he changes in the group to Lamborghini and works on Huracan. Only four years later Selipanov signs a contract as head of Exterior Design at Bugatti. During his time with the distinguished VW subsidiary, he is responsible for the exterior design of the Bugatti Vision Gran Turismo and the Chiron. Finally, he turns his back on the Volkswagen Group and becomes the head of Global Advanced Design in the Hyundai Genesis team.
The Hyundai Premium Label exists only since the year 2015. It is little known in Europe but a successful emerging brand in North America and Asia. Selipanov designs both for the Koreans Mint- as well as that Genesis Essentia Concept, The Mint Concept with reduced shapes is intended to represent the interpretation of a compact premium vehicle for the urban environment. Behind the Essentia hides the design of a fully electric sports car. Sasha Selipanov seems to be busy and with a certain tendency to sports cars. Because he finds some time for a draft of the Porsche 911, which anticipates some elements of the new electric sports car of the Swabians.
Koenigsegg founds Design Studio
In October, the former Bugatti designer will start working as the head of design in Sweden. Koenigsegg has succeeded with his commitment a coup, which finally established the manufacturer in the premier class automobile. In addition to his involvement with the manufacturer of exclusive supercars Selipanov will also be active as CEO and chief designer of RAW Design House AB founded in January in Ängelholm. The new Design Studio offers its own definition of its services for a handpicked customer group.
This raises the really interesting question of whether Selipanov will also work for Koenigsegg shareholder NEVS in the future? The company from Trollhättan has not been conspicuous by spectacular studies or even its own design language. His InMotion Concept could in principle come from any other manufacturer, that 9-3 Concept was designed by a Hyundai-Kia team. The D1 design wears a pleasing, but also any Asian design. The viewer seeks in vain for his own accents or even the so often conjured realization of Saab DNA.
There are exciting years ahead of Sasha Selipanov. 2020 wants Koenigsegg build a small-edition beginner sports car in the former Saab factory. And after the exciting Koenigsegg Jesko is also in Ängelholm the bar of expectations for new products high.