Electromobility is coming! Certainly starting from 2020 the wave will roll up. Not because all manufacturers have suddenly discovered their love for the electric car. But because the Brussels regulations force them to do so. Without electric cars in the portfolio, it will be impossible to comply with the more stringent emissions regulations. It raises the question of whether the offer from next year will meet with corresponding interest of buyers?
It will be another good year before the first Sion will leave the line in Trollhättan. Until the first vehicles will be in the customer's hands, the calendar could already report 2021. A newcomer with an innovative concept then encounters a market environment that will be densely populated. Maybe even hotly contested, if the electric car bet does not trigger the onslaught on which the manufacturers rely.
The Sion scores with its concept as a solar-electric vehicle and moves as a compact, affordable mini van with high utility value in a Europe-wide trendy segment. But Sono Motors is thinking of the future and follow-up orders to the previous 10.000 reservations. The are paid, but should be converted into binding orders until the end of the year.
Referral Program: 1% discount on the Sion
So Sono Motors launches a referral program, focusing on the community and social media. Anyone who has already reserved a Sion can do one Referral code generate, share it with friends, acquaintances and neighbors. For each reservation over the code, buyers and code issuers receive a discount of 1% on their Sion. The code can be used as often as you like and for any number of orders. However, the discount only refers to the base price of the Sion 16.000 € without battery.
The strategy of Sono Motors is strongly reminiscent of the role model Tesla. Instead of traditional advertising, Americans rely on the power of the community and social media. With their recommendation program, the pioneers have done well in recent years. Young brands are taking unconventional paths, thus setting themselves apart from the "old" industry. The customer as the best seller, that could make school and call more imitators on the plan. Whether Sono Motors will write a similar success story with the referral program as Tesla, this shows the future.