Referral program for the Sion starts

Electromobility is coming! Certainly starting from 2020 the wave will roll up. Not because all manufacturers have suddenly discovered their love for the electric car. But because the Brussels regulations force them to do so. Without electric cars in the portfolio, it will be impossible to comply with the more stringent emissions regulations. It raises the question of whether the offer from next year will meet with corresponding interest of buyers?

Sono Motors launches a referral program for the Sion
Sono Motors launches a referral program for the Sion. Photo Credit: Sono Motors

It will be another good year before the first Sion will leave the line in Trollhättan. Until the first vehicles will be in the customer's hands, the calendar could already report 2021. A newcomer with an innovative concept then encounters a market environment that will be densely populated. Maybe even hotly contested, if the electric car bet does not trigger the onslaught on which the manufacturers rely.

The Sion scores with its concept as a solar-electric vehicle and moves as a compact, affordable mini van with high utility value in a Europe-wide trendy segment. But Sono Motors is thinking of the future and follow-up orders to the previous 10.000 reservations. The are paid, but should be converted into binding orders until the end of the year.

Referral Program: 1% discount on the Sion

So Sono Motors launches a referral program, focusing on the community and social media. Anyone who has already reserved a Sion can do one Referral code generate, share it with friends, acquaintances and neighbors. For each reservation over the code, buyers and code issuers receive a discount of 1% on their Sion. The code can be used as often as you like and for any number of orders. However, the discount only refers to the base price of the Sion 16.000 € without battery.

The strategy of Sono Motors is strongly reminiscent of the role model Tesla. Instead of traditional advertising, Americans rely on the power of the community and social media. With their recommendation program, the pioneers have done well in recent years. Young brands are taking unconventional paths, thus setting themselves apart from the "old" industry. The customer as the best seller, that could make school and call more imitators on the plan. Whether Sono Motors will write a similar success story with the referral program as Tesla, this shows the future.

7 thoughts too "Referral program for the Sion starts"

  • Tesla offers owners of Teslas the opportunity to recommend the product to new owners. The Sion Referral Program is a recommendation for a product that does not exist yet. How can you recommend a product that has not been tested because the car does not exist yet? Is somehow dubious. If enthusiastic owners recommend and make their car available for test drive purposes then that's different and a great idea. I still do not see any product at Sono Motors but only promises and marketing.

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  • That's surprisingly boring. For young people who have declared the fight to the car industry in any case. I would have hoped for a bit more ideas. After all, Sono leaves so much air for more ideas!

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  • Interesting intermediate info. Thanks.

    As usual many questions remain open. Not because this is what characterizes this blog (is not it), but because the political guidelines - whether national or from Brussels - have been cloned together for many years ...

    What does it mean that (quote) "without electric cars in the portfolio, the compliance with the more stringent emission standards will be impossible"?

    That aims again on the so-called fleet consumption. And "portfolio" means only that the model range of a group keeps itself purely theoretically and on average on emission guidelines. Every EV or small car that is included in the portfolio is no less but no more than an alibi for more Spritschleudern ...

    This is going on forever. The first and so far only 3-liter cars * (VW Lupo and Audi A2) coincide in time coincidentally coincide that the parent company Bentley, Bugatti and even under its own - henceforth euphemistic - brand name 10 and 12 cylinder diesel and Gasoline engine with up to 6,0 liters of displacement in its portfolio recorded ...

    At DB it was very similar to the sg Smart. An alibi to Brussels for more power, more consumption, profit and turnover with the upper end of the fleet / the group's own portfolio ...

    With a few mouse clicks, the next EV is generated and the fleet consumption in the Lot.
    Brussels rides a dead horse - but at least over a very, very long distance.
    Is that so stupid that it is sustainable again?
    Anyway, the horse is completely recovered.
    After all …

    * Consumption, not cubic capacity! ! !

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    • Well. A battery electric car is calculated with 0 emission. A plug-in hybrid is downgraded to 1 or 2 liter usage with formulas that have nothing to do with reality. It does not matter if the driver uses the battery or only uses fossil fuels. This is the only way to keep the fleets consumed on paper.

      But: It is necessary to sell electric cars to comply with the standards, and more every year! In China, the requirements have led to excesses in recent years. Electric cars were bought, subsidies were paid, and put into rental fleets. However, the vehicles were never moved in reality. They stood around on some fallow ground. It was all about subsidies and statistics. The newspapers were full of it.

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  • Thanks. Learn something again ...

    That the fleet consumption - in addition to absurd formulas - now also sales figures (already much more meaningful) into account, I was not aware.

    On the other hand, the example of China (it passed me by the media) shows that globally and industry wise, one should continue to expect "creative solutions" for political guidelines ...

    At the moment I wonder if the car sharing of our manufacturers with mostly fuel-efficient cars pursues not quite similar, almost mirror-image interests and strategies, like one or the other fallow China?

    Oh, how I would like to refuel E85 again - preferably until my BioPower is a kilometer king.

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  • So it's happening, I'm curious. Maybe you can really see the Sion 2020 rolling out of the venerable SAAB factories?

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  • It would still be interesting to know how Brussels is using Flexi-Fuel-Vehicles (FFV).

    Similarly benevolent as calculating an EV or plug-in hybrid, even the Flexi-Fuel Bentley would have been an 3-liter car. Other FFVs (such as my BioPower) would have to be calculated (assuming the optimal CO2-neutral operation with exclusively E85 and exclusively CO2-neutral content of ethanol) even on 1,5 liters of fossil fuels ...

    If this were the case in Brussels, would not we have to worry about the reintroduction of E85 in D?

    We are living in a strange time, marked by a huge distortion of (technical) competition for the solution of urgent questions. What a luxury, just the competition for climate protection at will and Gutsherren kind to distort. One can only pray and hope that politicians and the media know each other, what and why they do or refrain ...

    Speaking of omission,
    I have asked a local radio station of the ÖR (RBB) to deepen the topic of biofuels. Although my intensive audience has given me an interesting (and benevolent) contribution about a Finnish producer of biofuels from waste, I have not had much of a sparkling example of France or the current petition (e85-go.de) in Germany heard a single word from this side.

    Dear people,
    please become active. Draw the E85 petition and share it with emails from friends, family, and colleagues. Write to your favorite radio or TV station, the daily newspaper, a magazine or an online editorial office. Do whatever you want, but please do something. And if it serves in the end only that one has nothing to reproach in regard to omission, then very, very much has been won.

    If only it is that future generations of children, grandchildren, historians, sociologists and political scientists will come to a more progressive understanding of the role and function (position) of politics and the media than is currently possible and appropriate to us. That would be much more than nothing, would be an advance ...

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