Electromobility is coming! Certainly starting from 2020 the wave will roll up. Not because all manufacturers have suddenly discovered their love for the electric car. But because the Brussels regulations force them to do so. Without electric cars in the portfolio, it will be impossible to comply with the more stringent emissions regulations. It raises the question of whether the offer from next year will meet with corresponding interest of buyers?
It will be a good year before the first Sion rolls off the production line in Trollhättan. By the time the first vehicles are in customer hands, the calendar could report as early as 2021. A newcomer with an innovative concept then encounters a market environment that will be densely populated. Perhaps even hotly contested if the electric car bet does not trigger the onslaught on which the manufacturers are betting.
The Sion scores with its concept as a solar-electric vehicle and moves as a compact, affordable mini van with high utility value in a Europe-wide trendy segment. But Sono Motors is thinking of the future and follow-up orders to the previous 10.000 reservations. The are paid, but should be converted into binding orders until the end of the year.
Referral Program: 1% discount on the Sion
Sono Motors is therefore starting a recommendation program, relying fully on the community and social media. Anyone who has already reserved a Sion can generate a recommendation code and share it with friends, acquaintances and neighbors. For every reservation using the code, customers and code issuers receive a discount of 1% on their Sion. The code can be used any number of times and for any number of orders. However, the discount only relates to the basic price of the Sion of € 16.000 without battery.
Sono Motors' strategy is strongly reminiscent of the Tesla model. Instead of traditional advertising, Americans rely on the power of the community and social media. The pioneers have done well with their referral program in recent years. Young brands go unconventional ways and thus set themselves apart from the "old" industry. The customer as the best seller could set an example and encourage more imitators to emerge. The future shows whether Sono Motors will write a success story similar to that of Tesla with its referral program.