October 23, 2005. Saab launches the “Born from Jets” campaign in the United States. Created by the Lowe Brindfors New York Branch is expected to generate 30 million impressions within the 75 to 25 year group within 54 hours. To put it briefly, the campaign will be a success. The slogan goes around the world. Saab reveals his roots in aviation.
Born from Jets sharpens the profile of the brand
In Germany, too, it will be visible in a modified form in autumn 2005. Saab Germany is now looking for aeronauts and is sending requests for a test drive as invitations to fly. In this way, interested parties become test pilots, there are key fobs and log books. The slogan is firmly established and will still be present in people's minds years later. The campaign helps to sharpen Saab's profile, which had lost its shape.
In January 2018, more than an incredible decade later, the "Born from Jets" slogan wins together with "Move your mind" Vote on the blog. And then the long wait begins. Actually, I immediately wanted to release both license plate holders for printing, but it turned out quite differently. First the raw material had delivery time, then the in-house printing house was completely exhausted, and at some point the project was almost forgotten.
With the digitization of the 80s Saab stickers, the memory of the “Born from Jets” idea came back. There was a project, not that long ago? Well, how can you be wrong! In the meantime, a surprising 21 months have passed from the idea to implementation. But now the time has come!
The aviation tradition is unbroken
The aviation tradition of the Saab brand remains unchanged. With the Gripen E generation, internally Saab 39-8, the Swedes produce one of the most modern aircraft in the world. The story continues, not on the ground, but in the air. The first Gripen E for the Brazilian forces started in August from the airfield in Linköping. Fans and friends of the brand can now point to the aviation roots of the brand. And with some pride, because who would have expected that the slogan from the year 2005 is still present in the mind?
The “Born from Jets” license plate holders are available from stock, they are suitable for German Euro license plates. Readers will find ordering instructions for our Saab license plate holders here.