Is a Volvo the alternative to a Saab? Probably the other Swedish brand is currently experiencing the stage of its development in which it is as much Saab as never before. There are more former Saab employees in Gothenburg than in Trollhättan, and some models have details that could be imagined in a Saab. A few weeks ago, readers were able to vote on it. The result is, for a Saab blog, surprising.
The vote brought two findings. For one, the number of advocates who do not want to see Volvo on the blog never dropped below 50%. On the other hand, at least everyone was always 3. Readers say that Volvo and Saab have a successful mix of topics. One-third is a lot, too much to ignore, so I took a closer look at Volvo and the current development.
Volvo is exciting
Volvo, that is no longer just the basis in Gothenburg and Sweden. Since Geely took over the helm in Hisingen, the brand is traveling internationally. Continuously successful, with a fresh range of products and exciting DNA, which also spreads worldwide through other brands.
From the former Volvo tuning forge Polestar CEO Thomas Ingenlath forms a high-tech manufactory for electrified sports cars, which plays in the high-priced segment. Of the Polestar 1 now runs in a limited edition at the start, the all-electric Polestar 2 has the makings to seriously compete with Tesla. The Polestar headquarters, development and design are located on Hisingen. The manufacturing takes over a brand new factory in Chengdu. The design remains true to the roots. Nordic cool, technical and always very valuable.
Beside Polestar urges Lynk & Co on the market. The design of Europeans, the development comes in large parts from Sweden. The business manages Alain Visser, who was responsible for Saab Germany among others for GM times. Lynk & Co is free to use the Volvo technical kit, all models have Volvo technology. The design and also the positioning in the market are different. Lynk & Co appeals to a young, digital audience, primarily as a mobility provider looking to provide solutions for virtually any time period and budget. In China, the all-new brand with around 120.000 sales in the year of 2018, its first full year of sales, and a half percent market share are successful.
Is Volvo a topic for the blog?
- No, everything should stay as it is! (56% 254 Votes)
- Yes, there comes together what is Swedish! (34% 156 Votes)
- I really can not decide! (10% 44 Votes)
Total Voters: 454
The brand is moving to Europe. 2020 or maybe 2021 you want to be present here. By then it will be really exciting. On a dealer network you want to completely dispense. Vehicles are ordered online, there are no surcharge lists and no discounts. The delivery takes place to the front door, the prices should be aggressive. Volvo technology at a discounted price that could cause dislocations. Lynk & Co is likely to become the first Chinese supplier to become a significant player in Europe.
Volvo as a pioneer of safety
Not to be forgotten CEVT, Under the leadership of former development chief Mats Fägerhag, new vehicles are being built not only for Volvo and Lynk & Co, but also for Lotus and Proton, who are also at home in Geely-Volvo. And Carl Peter Forster, one of the fathers of Saab 9-5 NG and 9-4x, is a member of the board of Geely Holding.
There are many overlapping biographies. It is not NEVS that has captured the Saab relics, but the Geely-Volvo group.
Volvo does brilliant press work. With the misunderstood farewell to the burner one produced a lot of attention for free. Göteborg does not want to completely abandon fossil propulsion, but only electrifies it completely. Something that all other manufacturers will do as well, because they have to - but Volvo very skillfully sets in scene and presents itself as a pioneer.
Also, the limitation to a maximum of 180 kmh top speed from 2020 for each new Volvo is nothing more than an anticipation of what will soon affect everyone. A general speed limit is foreseeable, perhaps for 2021 or 2022. As a next step, the Speed Assist will then automatically slow down any Volvo in front of a school or kindergarten. In Sweden, the systems that actively intervene are advocated. In the EU, they become compulsory from 2024.
Why Volvo is not (yet) an issue
Volvo is exciting and delivers many topics, also for the future. In principle, that's what the blog would need. Many former Saab employees work for Volvo, and it's safe to say that a well-run blog would not only receive support in Gothenburg, but also in Cologne. Everything about individual mobility needs support and a platform, especially in a time of upheaval.
As I plunged into the Volvo world, I realized in the past few weeks that Saab and Volvo would only go hand in hand if they radically rewrote the blog format. Otherwise, Saab would lose ground massively. The blog is a not inconsiderable part of the microcosm of the brand, it has responsibility, and contributes to the fact that it has not completely disappeared.
Time for an evolution?
Unfortunately, in the last few days there was an icy headwind for the blog from a direction that should actually support the Saab Tradition care. However, you should always consider headwind as an opportunity. Opportunity to question his commitment. Does everything really have to stay as it is? Where is the personal pain threshold, how do you want to develop the medium further? Would not it be time for a completely different format?
The Volvo theme is postponed, but not off the table! A completely new format, another name that employs. Almost 9 years with the Saabblog and the sensitivities in the environment are a long time. Maybe now would be the right moment, during the year 2020 to bring something completely new on the way. Time for an evolution or even a revolution? Let's see…