The 80 years! They were shrill, colorful, not always taste-proof. Those who experienced them can remember jackets with grotesque shoulder pads and striking colors. For Saab, they were exciting and groundbreaking. The brand was on the go and at the top for a short moment.
An impressive research and development center was built in Trollhättan, and the new Saab 9000 was an immediate success in the luxury class. The foundation stone was laid for innovations like the Trionic and its ability to burn multiple fuels. That the 80s ended up with a 50% stake from GM is a whole different story.
In the legacy of the Saab Zentrum Mainz were many leaflets, posters and stickers from that time, when colorful was still hip and red or blue interiors of cars no frown after attracted. Underneath was a sticker that is literally a heartfelt statement for Saab.
We love Saab
“We love Saab” on a silver background fits into this bygone era, and the question was whether a reprint or a reinterpretation would be appropriate. Because Saab is emotional, and anyone who is currently driving a vehicle from Trollhättan has made a very personal decision and more than a rational bond with the brand. On the other hand, the statement of “loving” a car brand can be considered so out of date that it is crying out for a new edition. Such a thing is of course only possible with Saab. Or could you imagine a colorful “We love Audi” or “I love BMW” on one of the current, mouse-gray premium vehicles?
Because the original is strikingly colorful, we decided to do a remake in current trend colors. Shades that in 20 or 30 years will probably be considered a bad one, if someone rummages in the legacy and brings these stickers to light. He might then wonder which story is behind it.
We have selected five trend colors and we are giving away the “We love Saab” stickers to the fans. To make the world a little bit more colorful, happy and saab. And above all, she is currently very colorful and cheerful. We have sent a contingent to the Saab workshops that support the blog and thus partially finance it. In addition, the “We love Saab” remakes are still in Trier available, and our idea is, of course, that the readers come by the workshops and pick up their sticker in the preferred color.
Alternatively, readers from Germany may send us an envelope with their address and a stamp above 95 cents. You will then receive 2 stickers delivered free of charge. Readers from our neighboring country Austria can share their “Saab love” with Car dealership Himberg pick up.
Digitization and the reinterpretation of the “We love Saab” stickers are not enough. The Saab saga of the 80s continues ... additional historical stickers are already in the works. They will be reissued according to the original, in contrast to the “We love Saab” campaign only in a limited number. Here, too, we are following our mission to keep the world running smoothly and not to let the brand disappear entirely. Sequel follows!