Pininfarina designs NEVS for Evergrande

Only a few weeks after the visit of Evergande CEO Xu Jiayin to Italy, the scope of the cooperation with Pininfarina is beginning to become clear. The traditional Italian company is not only another partner for the development of Evergrande and the new car brand Hengchi. Pininfarina will be responsible for the design of all of the company's new vehicles, significantly shaping the brand's DNA.

An opera house? No, the Polestar production center in Chengdu
An opera house? No, the Polestar production center in Chengdu. Picture: Polestar

An appropriate one contract was signed by both parties a few days ago in Shenzhen, the headquarters of Evergrande. The aim is a long-term partnership in which the Italians will shape the appearance of the vehicles. Pininfarina is one of the good old addresses. The company has long been a myth of its own; in its long history it has stood for exciting design and has shaped manufacturers like Ferrari.

Pininfarina designs the Hengchi brand

The interesting question would be where is the real estate giant headed with its billions in investments? It is well known that a lot of money does not necessarily mean good taste, and nothing has come from Sweden under NEVS in recent years that would have been remarkable. The latest Evergrande real estate provides a first clue of where the future direction could lead.

Under the guidance of the renowned architects of HPP Evergrande Ocean Flower Island is being built in China. 70.000 square meters of sensational, organic structure according to the plans of HPP with a theater, opera house, concert hall and a stage for water shows. The project is nearing completion. At this moment, a post from Sweden will be exciting. NEVS published a picture of a very futuristic car factory that is being built in Guangdong Province near Hong Kong. It also follows the organic design of the Ocean Flower Island. And so it looks very different from the tragically gray boxes that are otherwise built for the production of automobiles.

It is unclear who planned the plant in Guangdong. HPP has no indication of possible authorship. The trend is visible. Car factories of the future will deviate significantly from what we have previously considered normal. They are increasingly becoming cathedrals of the company and are intended to embody sustainability and innovation. The immersion in the brand worlds will take place in the future in the production.

Hengchi as an avant-garde?

The Polestar brand provides a good example of the future. The Volvo subsidiary has built a new, puristical headquarters on Hisingen. But the production in Chengdu is really remarkable. The new plant is in no way reminiscent of automotive engineering. A concert hall, a cultural enterprise would be conceivable. In reality, in the ambience that would fit in with a high-end IT corporation, only cars are built.

With the commitment of Pininfarina the development around the former Saab factory becomes even more exciting. In the past, NEVS has worked with teams that were predominantly for Korean manufacturers and do not have big names. Pininfarina raises expectations for the quality of the design. If the plant in Guangdong stands for the future orientation, then it could very well tend in the direction of the avant-garde.

Trollhättan is a strategic bridgehead in the EU, for everything that comes. There is sufficient expansion area around the plant. 2020 should finally move back into the halls. Certainly not yet with a vehicle from the pen of Pininfarina, but with the Sion of Sono Motors and a new sports car from Koenigsegg.

5 thoughts on "Pininfarina designs NEVS for Evergrande"

  • @ Bergsaab, I don't want to say anything against arches (cross) vaults or the profession ...

    The arch and vault are already sacrosanct in terms of architectural history. The joke is, that was back then with the given means and measured against the intended purpose (e.g. the statics of a bridge or ceiling) yes form follows function in its purest form. And that's right, arches or domes can still do that today ...

    So-called organic architecture has two sides, different interpretations. There are strict advocates of the old triple-F principle, who sound out what can be learned from nature (such as a tree and its statics), which gain in stability and which material savings can be achieved ...

    And then there are those who, with a great deal of effort, force stadiums and halls into the shape of amoebae and bacteria and then call it organic.

    My comment was aimed at the question of where the Chinese builders Evergrande (and also Polester) are to be located. If they had given up the triple-F in favor of the spectacular, I wouldn't expect too much from the cars either ...

  • @Herbert Hüsch: ... basically correct, the rectangular boxes are simple and economical! In Leipzig at the BMW plant, Ms. Hadid organically designed the entrance and the rest are square boxes. But !!! ...., There is also another frequently used form (I have to throw in to save the honor of my profession): the bow. Vaults and arches are not used that often because they are ultimately more expensive. But the arched halls by Hugo Junkers, the roofs by Friedrich Zollinger and many bridges are evidence of this.

    Definitely exciting, thanks for the article Tom.

  • Yes, China. More optimistic, progressive, daring. Expresses itself also in the architecture.

  • Exciting article, Tom.
    The spectacularly changed form of the factory gives reason to hope ..., among other things, that the optically futuristic factory “green” was created and works in an ecologically friendly way ...
    Whether I can equate with the new design language of the building the same changed vehicles, I'm not sure.
    I am always skeptical of marketing (no matter where and what). It's just marketing. I want a certain “point of view”. I would like to max. ecological products.
    I'm curious what's coming ...

  • Spectacular architecture ...

    I like good design and good architecture. The photos are fascinating. Thanks Tom for this article ...

    The only stupid thing is that mathematics and physics have a very strict regime over the principle of form follows function. Despite numerous attempts, every designer has failed to design a better wheel than a closed and simply round one ...

    Architects and civil engineers also fail reliably to transfer loads more efficiently horizontally than vertically. Or also to efficiently realize more usable space volume (in relation to the external area, energy efficiency and construction costs) in a different form than in a cube ...

    Whether a production facility - which is visually appealing, but is ultimately only supposed to take on the function of a production facility - can and should be rated positively as spectacular architecture against this background, I am not sure ...

    Either way (actually spectacular) or so (purely speculative), it is fascinating what we motorists finance at the moment and for a long time ...

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