Only a few weeks after the visit of Evergande CEO Xu Jiayin to Italy, the scope of the cooperation with Pininfarina is beginning to become clear. The traditional Italian company is not only another partner for the development of Evergrande and the new car brand Hengchi. Pininfarina will be responsible for the design of all of the company's new vehicles, significantly shaping the brand's DNA.
An appropriate one contract was signed a few days ago by both parties in Shenzhen, the headquarters of Evergrande. The aim is a long-term partnership in which the Italians will shape the appearance of the vehicles. Pininfarina is one of the good old addresses. The company has long been a myth of its own, it stands in its long history to this day for exciting design and coined manufacturers such as Ferrari.
Pininfarina designs the Hengchi brand
The interesting question would be, where will the real estate giant with its billions of investments move? As you know, a lot of money is not necessarily good taste, and Sweden has not received anything worth mentioning under NEVS in recent years. A first track, where the future direction could lead, put the newest real estates of Evergrande.
Under the guidance of the renowned architects of HPP The Evergrande Ocean Flower Island is being built in China. 70.000 sqm of eye-catching, organic structure according to the plans of HPP with a theater, opera house, concert hall and a stage for water shows. The project is about to be completed. Exciting is at this moment a posting from Sweden. NEVS published a picture of a very futuristic car factory originating in Guangdong province near Hong Kong. It also follows the organic design of Ocean Flower Island. And it looks so very different than the tragic gray boxes that are otherwise built for the production of automobiles.
It is unclear who planned the plant in Guangdong. HPP has no indication of possible authorship. The trend is visible. Car factories of the future will deviate significantly from what we have previously considered normal. They are increasingly becoming cathedrals of the company and are intended to embody sustainability and innovation. The immersion in the brand worlds will take place in the future in the production.
Hengchi as an avant-garde?
The Polestar brand provides a good example of the future. The Volvo subsidiary has built a new, puristical headquarters on Hisingen. But the production in Chengdu is really remarkable. The new plant is in no way reminiscent of automotive engineering. A concert hall, a cultural enterprise would be conceivable. In reality, in the ambience that would fit in with a high-end IT corporation, only cars are built.
With the commitment of Pininfarina the development around the former Saab factory becomes even more exciting. In the past, NEVS has worked with teams that were predominantly for Korean manufacturers and do not have big names. Pininfarina raises expectations for the quality of the design. If the plant in Guangdong stands for the future orientation, then it could very well tend in the direction of the avant-garde.
Trollhättan is a strategic bridgehead in the EU, for everything that comes. There is sufficient expansion area around the plant. 2020 should finally move back into the halls. Certainly not yet with a vehicle from the pen of Pininfarina, but with the Sion of Sono Motors and a new sports car from Koenigsegg.