Only a few weeks after the visit of Evergande CEO Xu Jiayin to Italy, the scope of the cooperation with Pininfarina is beginning to become clear. The traditional Italian company is not only another partner for the development of Evergrande and the new car brand Hengchi. Pininfarina will be responsible for the design of all of the company's new vehicles, significantly shaping the brand's DNA.
An appropriate one contract was signed by both parties a few days ago in Shenzhen, the headquarters of Evergrande. The aim is a long-term partnership in which the Italians will shape the appearance of the vehicles. Pininfarina is one of the good old addresses. The company has long been a myth of its own; in its long history it has stood for exciting design and has shaped manufacturers like Ferrari.
Pininfarina designs the Hengchi brand
The interesting question would be where is the real estate giant headed with its billions in investments? It is well known that a lot of money does not necessarily mean good taste, and nothing has come from Sweden under NEVS in recent years that would have been remarkable. The latest Evergrande real estate provides a first clue of where the future direction could lead.
Under the guidance of the renowned architects of HPP Evergrande Ocean Flower Island is being built in China. 70.000 square meters of sensational, organic structure according to the plans of HPP with a theater, opera house, concert hall and a stage for water shows. The project is nearing completion. At this moment, a post from Sweden will be exciting. NEVS published a picture of a very futuristic car factory that is being built in Guangdong Province near Hong Kong. It also follows the organic design of the Ocean Flower Island. And so it looks very different from the tragically gray boxes that are otherwise built for the production of automobiles.
It is unclear who planned the plant in Guangdong. HPP has no indication of possible authorship. The trend is visible. Car factories of the future will deviate significantly from what we have previously considered normal. They are increasingly becoming cathedrals of the company and are intended to embody sustainability and innovation. The immersion in the brand worlds will take place in the future in the production.
Hengchi as an avant-garde?
The Polestar brand provides a good example of the future. The Volvo subsidiary has built a new, puristical headquarters on Hisingen. But the production in Chengdu is really remarkable. The new plant is in no way reminiscent of automotive engineering. A concert hall, a cultural enterprise would be conceivable. In reality, in the ambience that would fit in with a high-end IT corporation, only cars are built.
With the commitment of Pininfarina the development around the former Saab factory becomes even more exciting. In the past, NEVS has worked with teams that were predominantly for Korean manufacturers and do not have big names. Pininfarina raises expectations for the quality of the design. If the plant in Guangdong stands for the future orientation, then it could very well tend in the direction of the avant-garde.
Trollhättan is a strategic bridgehead in the EU, for everything that comes. There is sufficient expansion area around the plant. 2020 should finally move back into the halls. Certainly not yet with a vehicle from the pen of Pininfarina, but with the Sion of Sono Motors and a new sports car from Koenigsegg.