Pininfarina designs NEVS for Evergrande

Only a few weeks after the visit of Evergande CEO Xu Jiayin to Italy, the scope of the cooperation with Pininfarina is beginning to become clear. The traditional Italian company is not only another partner for the development of Evergrande and the new car brand Hengchi. Pininfarina will be responsible for the design of all of the company's new vehicles, significantly shaping the brand's DNA.

An opera house? No, the Polestar production center in Chengdu
An opera house? No, the Polestar production center in Chengdu. Picture: Polestar

An appropriate one contract was signed a few days ago by both parties in Shenzhen, the headquarters of Evergrande. The aim is a long-term partnership in which the Italians will shape the appearance of the vehicles. Pininfarina is one of the good old addresses. The company has long been a myth of its own, it stands in its long history to this day for exciting design and coined manufacturers such as Ferrari.

Pininfarina designs the Hengchi brand

The interesting question would be, where will the real estate giant with its billions of investments move? As you know, a lot of money is not necessarily good taste, and Sweden has not received anything worth mentioning under NEVS in recent years. A first track, where the future direction could lead, put the newest real estates of Evergrande.

Under the guidance of the renowned architects of HPP The Evergrande Ocean Flower Island is being built in China. 70.000 sqm of eye-catching, organic structure according to the plans of HPP with a theater, opera house, concert hall and a stage for water shows. The project is about to be completed. Exciting is at this moment a posting from Sweden. NEVS published a picture of a very futuristic car factory originating in Guangdong province near Hong Kong. It also follows the organic design of Ocean Flower Island. And it looks so very different than the tragic gray boxes that are otherwise built for the production of automobiles.

It is unclear who planned the plant in Guangdong. HPP has no indication of possible authorship. The trend is visible. Car factories of the future will deviate significantly from what we have previously considered normal. They are increasingly becoming cathedrals of the company and are intended to embody sustainability and innovation. The immersion in the brand worlds will take place in the future in the production.

Hengchi as an avant-garde?

The Polestar brand provides a good example of the future. The Volvo subsidiary has built a new, puristical headquarters on Hisingen. But the production in Chengdu is really remarkable. The new plant is in no way reminiscent of automotive engineering. A concert hall, a cultural enterprise would be conceivable. In reality, in the ambience that would fit in with a high-end IT corporation, only cars are built.

With the commitment of Pininfarina the development around the former Saab factory becomes even more exciting. In the past, NEVS has worked with teams that were predominantly for Korean manufacturers and do not have big names. Pininfarina raises expectations for the quality of the design. If the plant in Guangdong stands for the future orientation, then it could very well tend in the direction of the avant-garde.

Trollhättan is a strategic bridgehead in the EU, for everything that comes. There is sufficient expansion area around the plant. 2020 should finally move back into the halls. Certainly not yet with a vehicle from the pen of Pininfarina, but with the Sion of Sono Motors and a new sports car from Koenigsegg.

5 thoughts too "Pininfarina designs NEVS for Evergrande"

  • Spectacular architecture ...

    I like good design and good architecture. The photos are fascinating. Thanks Tom, for this article ...

    It is just stupid that mathematics and physics lead a rather strict regiment over the principle of form follows function. Despite numerous attempts, every designer has failed to design a better bike than a closed and simple round ...

    Similarly, architects and civil engineers fail reliably to remove loads in the horizontal more efficiently than in the vertical. Or also to efficiently realize more usable room volume (in relation to the external surface, energy efficiency and construction costs) in a different form than in a cube ...

    Whether a production site - which is visually appealing, but in the end should only take on the function of a production facility - against this background, can be and should be rated positively as a spectacular architecture, I do not really know ...

    So (actually spectacular) or something (purely speculative), it's fascinating what we motorists currently finance and everything so long ...

    Answer
  • Exciting article, Tom.
    The spectacularly altered form of the work gives reason to hope ..., among other things, that the optically futuristic factory was created “green” and works ecologically friendly ...
    Whether I can equate with the new design language of the building the same changed vehicles, I'm not sure.
    I am always skeptical about marketing (no matter where and what). It's marketing. Would like a certain "perspective". I would like to max. ecological products.
    I'm curious, what's coming ...

    Answer
  • Yes, China. More optimistic, progressive, daring. Expresses itself also in the architecture.

    Answer
  • @Herbert Hüsch: ... in principle correct, the rectangular boxes are simple and economical! In Leipzig at the BMW plant, Mrs Hadid organically designed the entrance and the rest are square boxes. But !!! ...., There is also another frequently used forms (I have to intervene for the salvation of my profession): the bow. Vaults and arches are not used so often because ultimately more expensive. But the arcades of Hugo Junkers, the roofs of Friedrich Zollinger and many bridges testify to this.

    Definitely exciting, thanks for the article Tom.

    Answer
  • @ Bergsaab, against arches (vault) or the profession I have said nothing ...

    The arch and vault are historically sacrosanct anyway. The joke is, that was then with the given means and measured against the intended purpose (such as the statics of a bridge or ceiling) yes form follows function in pure culture. And right, bows or domes can still do that today ...

    The so-called organic architecture has two sides, different interpretations. There are strict supporters of the old Tripple-F-principle, who can explore what can be learned from nature (such as a tree and its statics), which stability gain and which material savings can be achieved ...

    And then there are those who, with a great deal of effort, force stadiums and halls into the shape of amoebae and bacteria and then call it organic.

    My commentary aimed at the question of where the Chinese builders Evergrande (and also Polester) are to locate. If you had given up the Tripple-F in favor of the spectacular, I would not expect much from the cars ...

    Answer

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