A few weeks ago, I met with a good friend. He works in the media sector, he sees the blog critically. Wasted time, he says. A company you can not win with. He asked: Do not you want to finally write for a real brand? He would have ideas and contacts, I would just have to agree.
We have been conducting these discussions for years. They always end up telling me something about Saab, lifeblood and sentimentality. He shakes his head, the subject changes, and internally disgusts me. He is not wrong, maybe I am a hopeless case, a romantic who looks after the old days.
Once a year, this unpleasant topic comes up on the table, which is not so popular to talk about. Money! Yes, the blog needs it year after year. He then burns it in license and server costs, in projects to digitize any automotive cultural assets. The blog even pays my fuel bill if I take a few days off and go on tour for the readers and collect new topics. And by the way, of course, I always dream of a budget that enables restoration and does not immediately ruin the budget, as with the “Paul” project. At the end of the year, of course, there should be a few euros left that can be donated to a good cause.
These are the romantic dreams that collide with reality. In the real world the blog lives from a few euros a month, every idea must be well thought out and calculated. And in principle, it gets narrower every year, while the effort keeps rising. Yes, what is he complaining about, will the readers wonder? He is guilty, no one is forcing him to do so. And they are absolutely right!
Blog donation 2020
There were years ago the idea of a sum of 60,00 € per year, say 5 € per month, which each reader could contribute. That would be the perfect contribution that would allow freedom of action and restoration. That it will not come to that is quite clear. Only a fraction of the readers are willing to pay, in which case the Saab world is no different from the rest of the social media. The fact that I still and collect money again shows that I am still an optimist and an advocate of the free Internet.
Did the blog be fun? Was he a pleasant Saab oasis in hectic times? The 5 minutes of the day, when you could hide other things and dive into another world with an espresso or tea? Is it one of the pleasant readings for the heart that one likes to read? Then you should do something that it stays that way!
Like every year, I'm curious to see what happens and how the situation develops. We have an increase of 20% to readers, an all-time high of subscribers. There is much more popularity than criticism, and the ideas of how the blog as a medium 2020 develop could, were received positively. Good conditions for the blog donation 2020 so! In the end, it's only the hard facts that decide.
And, you have to say: 2020 will be especially hard. The number of companies supporting the blog will continue to decline, and so will the budget. New supporters are not in sight, although we had many requests and commitments this year. There was no support, and when asked why, one company said we were writing about Saab anyway ...
The blog, in the year 9, seems a matter of course. You should not bet on that.
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