The traffic turnaround. Much is written about it, talked about. It carries social explosives in itself, and if it goes to the federal government, then they should finally take up speed 2020. In order for the citizens to develop their desire for it, the purchase price for an electric car climbs from 4.000 to 6.000 €. The subsidies are not helpful for everyone. Because they threaten innovative start-ups.
On the 5. November it was time again. A new auto summit in the Berlin Chancellery, 4 hours with high-ranking representatives of industry and politics. The result: more subsidies for hybrids and for all-electric vehicles. Government and industry give a green coat, environmental protection is top priority, consumers should buy now please.
Now summit talks in the government headquarters are by no means so that Angela Merkel invites you to a chat with cookies, cakes and coffee. And that in the end there is a result nobody would have expected. Surprised are at most the citizens who learn the latest news on the tablet. Before, there were months of intense lobbying, and the industry knows exactly what it is doing.
What should be an incentive to buy as an additional bonus was priced in advance. Of the greats in the industry who entertain legions of lobbyists in Berlin and Brussels. For the benefit of consumers and for their own sales. To the detriment of start-ups and innovative lateral thinkers. They are not sitting at the coffee party in the chancellery. The 3.000 € own contribution of subsidies are to cope for Volkswagen, Daimler and BMW. For Sono Motors or ego probably less. That's a shame and that's wrong. After all, it is the newcomers who produce the vehicles that are needed if the traffic turnaround is to become something serious.
Both start-ups build or plan small, light cars. No big, heavy electric vehicles like the established industry. Less is more, rethink, save resources. Sono Motors and e.Go are ticking like that. The big ones do not seem to be. From Volkswagen come products that are just like a Golf. Only hold electric and digital. Audi understands very little and sends heavyweights to the start, Daimler and the rest are not better either. A clear "continue as before", just with batteries instead of burners.
Rethinking? Does not take place.
Maybe because you do not want to expect the customer. Because marketing and consulting companies do not want to overwhelm the consumer. A new type of drive could already be enough of an imposition. Then even smaller, lighter, more flexible? Too much! I think the consumer should have the opportunity and decide for themselves. Small, light, innovative and flexible cars with courage do not come from Wolfsburg or Ingolstadt. Not even because small is also cheap and low-income. Passes the times when a brave Audi A2 or VW is an extreme 1 liter car brought to the streets.
Sono Motors and e.Go are in a price range below 20.000 €. The Sion, which is to run in Trollhättan from the tapes, costs 16.000 € without battery. Since it is difficult to own a share of 3.000 € as a purchase premium. In the show Quer of Bayerischer Rundfunk comes Sono founder Laurin Hahn to speak. The own contribution threatens the business model. All that remains is the option of giving up altogether or raising prices. And competitors e.Go? He has already drawn his conclusions. From January 2020 the prices for e.Go Life at 2.000 €. The cheapest model costs thus 17.900 €.
However, plague Sono Motors at the moment more worries. The financing is for the time being unclear, it runs one of the largest crowdfunding campaigns of the Federal Republic. 50 million € will be collected by the end of the month. But success is far from certain. This clarifies an additional weakness of the system. While China has been flooding innovative start-ups with billions for years through various instruments, Germany remains strangely passive. A state risk fund for start-ups is totally missing. Of course, 8 or 9 from 10 start-ups will not survive the first few years. But can we afford to remain passive with regard to massive Chinese subsidies?
"Open Source Project" from Munich
The compact Munich van is much more than just another electric car. He loads himself with solar cells himself, and he is a kind of "open source project". It should be accessible to external developers, the workshop manual is visible to everyone. It could, if so realized, be a trailblazer for innovation and sustainability. Saab once planned something similar. The IQon Project was referred to as Open Innovation and allowed independent developers to design new features for the vehicle.
The electric car premium exposes itself as a subsidy for the established industry. The certainly very good cars builds, but it lacks courage. If it's serious about protecting resources and the environment, then there must be less! Brave start-ups, lateral thinkers, should have a chance. They already have a hard enough time getting their products to market.
Innovative start-ups should be promoted in the spirit of the environment and innovation. Competition is good, the big ones can draw their conclusions, and newcomers get a chance. The road to the finished product is very expensive in the automotive industry. Germany should afford costs and lateral thinkers to preserve our industry. The demise of the once proud British auto industry, which was considered strong and invincible, should be a warning. Because even she was protected by the state, until there was nothing left to preserve.
Germany is prosperous. So rich that our government parks money somewhere between unused. Over the years in the so-called reserves for example. Around 42 billion € are suspected at the end of the year. Some of it could be taken. As seed money for competition and innovation. Then out of blatant confessions facts would. The location Germany can only benefit from it.