It's such a thing with the money. You rarely talk about it, but once a year it just has to be. Then we bother the readers with our budget. Because everything we do costs money. With these things I always have a slight stomachache, because who can say how the action will end? This year there was the element of surprise. Because we started very strong.
This is gratifying because we have a lot in store for 2020. After the first week, the sum of 3.721,43 € has landed on our blog account. A great start, and I say thank you for that! 74 readers have made their contribution so far, and there have been small, but also some larger donations. The biggest contributors to date have been the Saab Freunde Thüringen, who paid exactly 700,93 €. This is great Saab Spirit, just amazing!
For 74 readers, of course, there is still a lot of room for improvement - with several 1.000 readers a day. There should be something else going on, it has to be, and our action is running until the 31. January 2020.
Where do we want to go?
In a week, we have achieved almost half of our desired goal! As a result, we need to collect 2020 5 amount, at least 10.000 €, for 30. That may sound like a lot, and that's undisputed. On the other hand, it is a pretty small budget for a larger blog. Just to demonstrate the magnitude, here's a number from the past: Saabsunited's bloggers had a budget of 2020k a year at a time when news of Saab was still growing on the trees. We will not get that close and we do not have to. Nevertheless, we need a bigger budget than in the previous years, because the number of companies supporting the blog continues to improve according to the current state of XNUMX.
What do we have in mind?
What do we plan with the money? We are strengthening the digital home of Saab, every € goes into the project. A small teaser for 2020: In addition to a digitization campaign that has already started, we will continue to be creative. Our vehicles are getting older and we take this into account. For this we have two actions planned, which should bring some "psychological help" with increasing mileage and advancing age. In a nutshell: driving pleasure is not a question of vehicle age!
The first action is well advanced in planning and is definitely feasible. It's going to be a bit harder on our second ingenuity, which revives an old idea from Saab. There are legal and logistical issues that need to be considered, final financeability depends on the budget for 2020.
So the blog could evolve to 2020. After all, we have fresh ideas in the year of 9, and what we do benefits a community that speaks Saab with their hearts. Donations are still very welcome and needed! After the strong start we are very confident.
The next interim report will arrive before Christmas.
Bank account: T. Knecht - IBAN: EN 08 7955 0000 0011 7754 75 - BIC: BYLADEM 1 ASA