The last post before Christmas! But if everything goes according to plan, not the last of the year. Shortly before Christmas, we celebrate half-time - or something more. Because the readers have not disappointed us, and it looks like there are a lot of people who want to read Saab in the new year as well.
It amazes me a little. First, there are the readership numbers. We will end this year with a big plus of at least 25 to 26%. This is hardly compatible with the zeitgeist and against all discussions about old cars and individual mobility. Apparently there are not too few people who still appreciate the analog and want to keep it for longer. A kind of counter-movement on a small scale, maybe.
And there are the donations received so far. Not as tough as in previous years, but a little more fluid and constant. 118 readers have donated € 6.147,11 so far. We would have reached almost half of last year's donors, with a somewhat higher average sum. And, of course, collected more than half of the money needed. Class!
Since we are still collecting until January 31st, I am almost certain that we will be able to meet our budget and possibly even exceed it. For me and the whole team it is more than just a moral tailwind and a confirmation of our work. The fact that a lot more could theoretically be done is a completely different story. 99% of our donations come from Germany, Switzerland and Austria. But the blog is read more internationally than ever, thanks to the AI in the background, which translates our texts better and better into different languages. Maybe one or the other visitor feels addressed and honors our work.
We will use the time between the years to further develop the blog and to bring new ideas on the way. An old discussion could become a topic again in January, we want to present the drafts of an action for the coming year in February at the latest. And Mark is working on the Saab dates for 2020, a call to organizers of Saab meetings and round tables will follow in the next few days.
We wish all Saab friends and all supporters who have supported the blog in one way or another or are still planning it, a wonderful Christmas and a relaxing time!
We thank you for finding the blog exciting and for stopping by. We weren't exactly a few in 2019!
Because almost 750.000 people have read and liked our small niche project.
Bank account: T. Knecht - IBAN: EN 08 7955 0000 0011 7754 75 - BIC: BYLADEM 1 ASA