Bamberg. A meeting with the 3rd generation.

Family farms. They are the economic backbone of our country. If it goes well, they will bloom from generation to generation. Saab has always had these companies. And they still exist today, even though the brand no longer exists. In Bamberg the 3rd generation grows into the Muckelbauer car dealership. She is concerned about the present and the future. The right time to visit.

Lars Muckelbauer in the Turbo X. The 3rd generation in Bamberg.
Lars Muckelbauer in the Turbo X. The 3rd generation in Bamberg.

Lars Muckelbauer has been training as a mechatronics engineer in the family-run company since autumn this year. School, Chamber of Crafts, work in the company. Plentiful workload for a 6-day week. In addition to training, he takes care of the Internet and actively advises on sales. While I'm waiting for him, a customer is interested in the brand new Subaru E-Boxer. It will only be available from March 2020, but there are already two copies in Bamberg today. Do we want to go, Lars asks me? Of course we want!

I drive, Lars takes a seat in the passenger seat. He receives the driver's license on his 17th birthday in January, he has to wait that long. The E-Boxer is the first electrified vehicle from Subaru and our journey together is the right start to a conversation. In addition to Saab, Subaru has been the second mainstay of the muckelbauers and the car dealership a very successful sales partner of the German importer for several years.


The E-Boxer is a mild hybrid. The famous boxer engine works in conjunction with an electric motor that lets the Forester drive 1.6 kilometers purely electrically. Doesn't sound spectacular, but it is interesting and needs to be explained. The battery charges while driving and, if you trust the graphics on the dashboard, almost always. If there is enough juice in the battery, the combustion engine switches off and lets the SUV drive electrically. This mainly happens when you gently caress the accelerator pedal. In practice, everything is unspectacular, works up to a speed of 40 kilometers per hour. The philosophy behind it is clear. Emission-free through inner cities, residential areas and traffic jams. The E-Boxer works with Japanese precision, but is partly German. Some components of his technology come from a well-known supplier from Franconia.

The XV, the second hybrid model from Subaru, will follow in a few weeks. The electrification follows the climate discussion and the political will. Lars sees it as the future, but also with concern. They make the vehicles more expensive, Subaru leaves the usual price structure. Will customers follow suit?


We walk through the modern, Newly opened in 2017 Building. It is Saturday afternoon, there are no customers and no employees in the house. We deliberately arranged the appointment so that we could have time for a conversation in peace. A high-voltage workplace is set up in the workshop, as well as 3 lifting platforms with Saabs. Japan performs in sales, the Swedes do it in the workshop. A secure second mainstay, little dependent on the economic situation.

The Muckelbauer family is closely connected to Saab. The grandfather started with the Trollhättan brand in a neighboring town. Unfortunately he died early, his son Ralf had to take responsibility at a young age. He expanded and moved to nearby Bamberg. Lars grows into the 3rd generation in the business - at his own request, as he emphasizes. If he had wanted to do something different, his parents would have accepted it. Family is sometimes an obligation, but also a joy and an opportunity. Lars likes cars and dealing with customers. He does what he does out of conviction. You can feel it.

But for a young person he also has an astonishingly sober, business view. Many 900 are on the site for restoration. Lars says stable value, but procuring spare parts is worrying. Spare parts have to be searched intensively again and again, as years of experience and a good network to Sweden will help.

But back to the joy of the vehicles. There is the Turbo X. The perfect analogue counterpart to electrification. His key is quickly organized, the Saab wakes up, babbling warm. Great fun, a fascinating relic of the old days. We quickly agree that each TX has its own sound image. Saab is and will remain an issue in the 3rd generation. The family has been there for Saab since 1974 - and as long as the vehicles have been around. Muckelbauer has a large range of spare parts for customers of the small cult brand. Components that are rare in Sweden from time to time are in stock. You simply owe it to the mostly long-standing customers.

The future…

How does Lars see his future? He will complete the training, his father already involves him closely in every decision. It's never too early to start. The master school is compulsory, a subsequent study is not excluded. Let's see! The automotive industry is on the move. He experiences this every day, the changes are rapid. As a car dealership, you are particularly close. Manufacturers are repositioning themselves, customers are changing their purchasing behavior. Predicting what will be in a few years is probably the biggest challenge. It's all very busy for him, I can feel it.

There are some ideas besides the current business. An additional mainstay as security to further develop the company in the long term and make it immune to the uncertainties of the future. Lars is there with the heart and mind. He is sure to enjoy what he does. But he already feels the responsibility that will one day rest on his shoulders.

4 thoughts on "Bamberg. A meeting with the 3rd generation."

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    Thanks Tom & Lars,

    such a rapprochement between the Saab blog and a Saab service results in a nice reading.

    You probably have to test drive the E-Boxer to understand it?
    Exceptionally, the range information seems to be purely theoretical in a positive sense?

    But with my technical understanding and this information, I still can't get the voluminous battery on the rear axle under one roof ...

    It's a shame that the hybrid concept does not have the economic and political importance it deserves. My impression is that a lot is still technically possible, also and especially from an environmental point of view.

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    SAAB and Subaru are both niche brands. That definitely matched.

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    It's great that there are still such companies that are worth supporting.
    Courageous to take Subaru, but with niche brands you can be very successful if you are very good. Subaru for every day, Saab for fun or vice versa depending on the vehicle and both cars can be serviced by the same company.

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    Yes, the responsibility ..., the pressure of the future is easy to understand, especially in this ever faster time with ever faster upheavals. Great that Lars is facing the situation! D also needs these brave / energetic people, hands-on people, boss's! Only with easy going it will not be possible to advance the country. The challenges are (and will be) great! All the best for the future to the future boss! May many SAABs and Subarus still be serviced on site at Muckelbauers and, if necessary, restored!
    Happy new year 2020! 🙂

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