Where is it, winter? Spring temperatures prevail in the lowlands, and it does not look more wintry in the low mountain ranges. Nevertheless, we are optimists and are starting the search for the perfect Saab winter photo today. The campaign differs from its predecessors in one important point. Because for the first time it is deliberately international.
We publish the Saab winter photos with as much ice and snow as possible not only here on the blog. About our Instagram and Twitter We also address accounts to an international and sometimes very young audience. This is good for the brand that we have been keeping alive and aware of for years.
Terms and Conditions
What we expect is not a little! We are looking for the perfect Saab Ice & Snow photo! The vehicles come from Sweden, and Saab himself once described the country in a commercial as the home of ice and snow. A Saab in winter that fits, and the challenge for our readers will probably be to organize enough snow and maybe icy slopes from somewhere. But we have complete trust in the readers in this regard.
Per sender one photo allowed, So please, no flood of images, but one good photo, carefully selected. The sender assures us that he holds the rights to the photo and approves the free and unlimited use on the blog and on social media.
Please send your Saab winter photos to: email@example.com
What is there to win?
There was this big, mysterious one Skandix Carton. The company kindly packed me this XXL package during my last visit to the Saab. Without big words, just as support for actions like we start today. In the big box there are other small packages in the Swedish style. There are those little niceties that you like. Keyring, pencil case, sticker and a small, cozy moose. We will then enrich the package with additional Saab and blog stickers.
This is fun and probably arouses desires. Because we pass five of the nice, small packages on to the readers.
How to choose!
We don't decide who belongs to the winners. The readers have a choice, and we have come up with a simple procedure. The campaign runs on Instagram, Twitter and the blog until February 29. Only Instagram is decisive for the pre-selection. The 10 most popular images migrate from there to the blog in early March, where the final winners are chosen by the readers.
So that all Saab Ice & Snow pictures have the same chances, the publication on Instagram will take place at a fixed time with always identical hashtags. This ensures maximum equal opportunity for each submitter.
What remains to be done?
The Saab Ice & Snow promotion starts today and ends on February 29! Saab-enthusiastic readers only have one thing to do: hope for a wintry January and February. Find snow and ice, drive Saab, take perfect photos and have a lot of fun!