If you are interested in how the Saab scene is developing in the individual countries, then you should look at the quarterly figures of Orio AB. The figures of the company that emerged from Saab Parts AB represent the market development. It is still responsible for a large part of the spare parts supply for Saab. The fourth quarter developed consistently, with only one market standing out from the rest of the field.
Strict cost controls and staff cuts are having an effect. Despite a 17% drop in sales to SEK 113 million (€ 10,73 million), the operating result improved to a slight pre-tax loss of SEK 1 million (€ 95.000). A loss of SEK 41 million was still on Orio's books last year. The gross margin of 39% was slightly below the previous year's level of 41%. The numbers were also bought with a reduction in staff, which was almost noiseless. 219 employees worldwide worked for Orio from a year ago, today there are only 165.
Fewer vehicles = less sales
Great Britain was once the most important European market for Saab after Sweden. But the future does not look good, which is only partly due to an aging vehicle population. The country's uncertain future after leaving the European Union also plays a role. Saab's stock figures reflect the situation. Every year, the island loses around 10.000 vehicles, some of which are good, which are often recycled on mainland Europe and used to obtain spare parts. As of January 1, 2020, there were 96.505 Saabs in the United Kingdom. A high percentage, 24.960 vehicles, are registered as no longer registered.
The loss of sales continues accordingly. Great Britain reports a drop of 9%, North America of 14% and the Scandinavian countries of 16%. The hope in the third quarter on a stabilization of sales in these markets have not come true.
A country stands out from the rest
After a surprising decline in sales in the third quarter of 3, the German market was able to report good figures to Sweden. The subsidiary in Eschborn was able to break away from the general trend and deliver sales at the level of the same quarter of the previous year. Germany is once again the exception market and is becoming more important than ever for the mother in Nyköping.
What is the reason for the exceptional situation in a market that was one of the difficult regions for the brand until 2011? It's a harmonious mix of various factors. There is an active Saab scene that can be considered relatively homogeneous. Over the years, the active members have successfully established events and trade fair appearances. Saab is represented at almost every important classic exhibition, events take place throughout the year. Dedicated service companies take care of the maintenance, restoration and import of vehicles. The network of independent and authorized workshops is considerable for a brand that is no longer producing. In addition, the Saabblog is an online magazine that publishes almost daily. Made by people who drive a Saab every day, not journalists. Anyone who is interested in the brand will be supplied from many sources just as well as from a manufacturing manufacturer.
Clear Saab strategy
Orio AB has announced that it will continue to improve the spare parts situation for Saab vehicles in the future. Customers should continue to have an extensive range of Saab original spare parts and a selection of qualified workshops at their disposal. A clear Saab strategy that is a welcome statement for anyone who wants to continue driving a Saab. But the Saab scene has matured in recent years. Gaps in the spare parts supply are also filled by small suppliers and enthusiasts. Sometimes even with parts that have been improved compared to the original (More on this in one of the following articles). A challenge for Nyköping.