The picturesque Vordertaunus is one of the most popular residential areas in the Rhine-Main area. Purchasing power is disproportionately high in cities like Kronberg and is a top value in a German comparison. So it is not particularly surprising that luxury brands choose the Taunus for their German headquarters. Jaguar Land Rover is one of them. And once Saab too.
In the 90s, the German Import Company was at home in Bad Homburg. The Saab flags were waving in front of the modern industrial complex at Siemens Strasse 14, and the location corresponded to the brand's self-image. Is it surprising that Saab Germany had its own balloon team? In principle not, because the Swedes always showed up where it was sporty and expensive. Tennis was a must, golf was a bit more elitist and just as popular. The top in the inland should have been the Saab Ballon Team.
Saab Germany drives balloon
Its existence has long been forgotten, but there is a contemporary document about it in our archive. On the edge of the Bad Homburg (?) Industrial area, Saab Germany sends a balloon on its way. A white Saab 9000 CS of the team is parked in the background, the scene is watched by a young woman who, of course, is sitting in a Saab convertible. Then the journey begins, the eye-catching Saab-Scania balloon drives over the small, picturesque villages of the Vortaunus.
Accompanied by harmonic sounds, Saab gives the viewer a few minutes to switch off and enjoy. At the end of the journey, the white CS and Saab Ballon Team followers collect the balloon and passengers. Before that, the newcomers are baptized, which is known in ballooning circles as the nobility of the aeronauts. An old tradition that is said to remember the first balloonists in 1783. It obliges newcomers to help other balloonists and to obey the captain of their airship unconditionally. So it has a very serious background from the early days of air navigation. They also learn that you drive a balloon but never fly.
Saab and balloon ride was a coherent affair. In Trollhättan, a small brand built noble cars that were not intended for the masses. The German import company was allowed to do an equally special sport.