Saab and the planes. Common roots. Sometimes even common fathers until well into the 90s. The boundaries between the departments were fluid until GM finally raised walls. In 1997 they were still permeable. So what idea was more obvious than positioning the Saab 900 Turbo on a flight carrier for a short commercial?
185 turbo horsepower from a displacement of 2 liters no longer sound spectacular today. To be honest, they weren't there in 1997 either. Data sheets are one thing, driving experience is quite another. It is not for nothing that the 900 Turbo was the top model in its series. Good to start with, but particularly full when you're spurting on country roads. The parade discipline of Saab, the 900 could score full.
900 Turbo the aircraft carrier
In the commercial, the 900 Turbo takes the elevator from the belly of the aircraft carrier onto the flight deck. It starts off dramatically, the camera switches between the wearer's radar room and the cockpit of the 900 in rapid succession. The voice announces from the background from 6.5 to 0 km / h in 96 seconds. Back to 0 but much faster. The people from Zuffenhausen, who staged something similar years later, could also have shot the spot.
The short promotional shoot for the North American market is definitely going well. Naughty staged, beautifully staged. Something that sticks with potential customers. Is there still a question as to whether the film was really shot on an aircraft carrier? Aircraft carriers are rare in themselves, the Swedes have and had none. They are also expensive to operate and it is known from the US Navy that it only shows an open mind when a bit of a top gun feeling comes across.
So did Saab turn North America on an aircraft carrier at exorbitant costs? Or did you resort to inexpensive help from the computer laboratory? The latter will probably be the case. The turn is good anyway.