Saab 900 Turbo on the aircraft carrier. Where else?

Saab and the planes. Common roots. Sometimes even common fathers until well into the 90s. The boundaries between the departments were fluid until GM finally raised walls. In 1997 they were still permeable. So what idea was more obvious than positioning the Saab 900 Turbo on a flight carrier for a short commercial?

Saab 900 Turbo on the aircraft carrier
Saab 900 Turbo on the aircraft carrier

185 turbo horsepower from a displacement of 2 liters no longer sound spectacular today. To be honest, they weren't there in 1997 either. Data sheets are one thing, driving experience is quite another. It is not for nothing that the 900 Turbo was the top model in its series. Good to start with, but particularly full when you're spurting on country roads. The parade discipline of Saab, the 900 could score full.

900 Turbo the aircraft carrier

In the commercial, the 900 Turbo takes the elevator from the belly of the aircraft carrier onto the flight deck. It starts off dramatically, the camera switches between the wearer's radar room and the cockpit of the 900 in rapid succession. The voice announces from the background from 6.5 to 0 km / h in 96 seconds. Back to 0 but much faster. The people from Zuffenhausen, who staged something similar years later, could also have shot the spot.

The short promotional shoot for the North American market is definitely going well. Naughty staged, beautifully staged. Something that sticks with potential customers. Is there still a question as to whether the film was really shot on an aircraft carrier? Aircraft carriers are rare in themselves, the Swedes have and had none. They are also expensive to operate and it is known from the US Navy that it only shows an open mind when a bit of a top gun feeling comes across.

So did Saab turn North America on an aircraft carrier at exorbitant costs? Or did you resort to inexpensive help from the computer laboratory? The latter will probably be the case. The turn is good anyway.

11 thoughts on "Saab 900 Turbo on the aircraft carrier. Where else?"

  • As a former copywriter for Volvo (but I always drove Saab or then Alfa) and I can say with certainty about the spot that it was not shot on the aircraft carrier. But on a normal airfield. And the final shot is copied in by computer.

  • @ GP362,

    You're making me jealous right now. I know the game with new cars in a similar way with my Saab (EZ 2007) and a 160 PS Volvo (EZ 1970), but I miss a slight turbo from the years in between ...

    ... and really appeals to me.

    And it's true, the power-to-weight ratio has hardly changed over the years and is even much higher for some of the "old" cars than for the average new car.

    Even applies to my two.

    If the 9-5 2.0t hadn't worked, the 50 (!) Year old 164E would have both the higher power (absolute) and by far the better power-to-weight ratio.

    Be that as it may, the best power-to-weight ratio of these three would be a 900 Turbo, if I had one. That was definitely a pretty cool sock ...

    High envy factor.

  • Great spot! I also remember one from my student days in Plymouth 84, when a 900 Turbo approached the camera on a runway and a SAAB fighter jet came from behind - awesome!

    The performance data of the 900 Turbo shown here are numerically not outstanding, but in practice this has been put into perspective to this day. I have this type as a coupe, which has an empty weight of 1300kg. Today's cars in this league weigh half a ton more and that's where the fun begins. The appearance of the Talladega Edition does not allow any conclusions to be drawn about the motorization.
    He is really good at spurts on the autobahn at higher speeds 😉 The drivers of the new cars that are left behind take it very personally ...

  • @ Snow white,

    As far as I'm concerned, your first comment is beyond any doubt. Not only did they identify the ship, they also pointed out that the acceleration journey was started elsewhere. Perfect. Thank you.

  • Yes, then tricked even better than I thought. But the ship was still correctly identified.

  • Nice! ! !

    But absolutely nothing was shot on the carrier or on the high seas. It doesn't even have a wake ...

    The Saab is not started up either. The camera just goes down.

    Made intelligent. Favorably shot, probably some material from the archive of the Navy + Postproduction and well cut = wow effect.

    The driving performance can still be seen today. If you look through current data sheets and brochures, you will find countless models that outshine the 900 Turbo.

    Then on the street you ask yourself, where have they gone?

    Many cars with small engines are bought and there are not only new cars on the road. Saab (no matter which one) still plays and swims with ease.

  • Oh dear, this time I watched the video (again between the door and hinge) (the title made extremely curious), but not read the text. How embarassing! 🙁 Everything is included, as I realized when I listened again, it is even 6,5 seconds from 0 to 96. Very impressive and 1.000 thanks for this fantastic spot to Tom, whose reports I promise to read more thoroughly in the future - before I think I have to contribute my mustard out of spontaneous enthusiasm! 😉

  • Hey Tom,
    Thanks for this gem. Made the day a little better again.
    Greetings & have a good day.

  • Hello!
    The aircraft carrier is probably the USS Lexington (CV-16). In 1997 she was no longer in the service of the US Navy. She has been a museum ship since 1992. So it could well be that the spot was shot there.
    However, the acceleration scene is not rotated on the ship because the marking does not fit.

  • Just awesome! Could (and should) have become just as cult as the Audi Quattro on the ski jump! If I understand it acoustically correctly, the 900 Turbo made it from 0 to almost 100 km / h (= from 0 to 60 mph) in 6,95 seconds. Not bad! 🙂

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