Where's the ignition lock? Saab 9-7x commercial USA.

Where is it? The ignition lock. It is usually located on the right of the steering column. With special cars also to the left of it. Or on the center console. Today it is slowly disappearing and making room for inevitable start buttons. In 2005, the ignition lock issue was still a real issue. Especially for the service staff of better hotels or restaurants.

2006 Saab 9-7X, the ignition lock sits in the center console
2006 Saab 9-7X, the ignition lock sits in the center console

Saab launched the 2005-9x in 7. Which is basically a Chevrolet trail blazer that you re-dressed. A little more loving than that 9-2xwho in turn is a fairly disguised Subaru. But as a Swedish samurai can be a lot of fun. Unfortunately, the story has a certain tragedy. Because the 9-7x, as a supposedly inexpensive way to expand the model range, prevented a much better SUV for Saab, which was already developed.

Saab = ignition lock on the center console. Almost always.

The key market for the Chevrolet, with the Saab trademark and ignition switch on the center console, was North America. Only a few copies came to Germany and a small number of Saab contract partners took part in the distribution. The Saab 9-7x was not a real success on either side of the Atlantic. Although his qualities are undisputed, despite the refined interior, he only has the option of driving a robust Chevrolet with an upgraded design.

In the commercial for US television, the ignition lock provides the, well, key moment. The amazed customer in North America is better off on the center console than on the dashboard. Unfortunately, the commercial is only in our archive in US format, the dimensions therefore appear distorted, which is to be excused. The clip was part of the “State of independence” campaign with which Saab not only advertised the 9-7x. The 9-2x, like the new 9-3, was part of the story that told of a small manufacturer's independent thinking.

Marketing was too obvious, 15 years ago independence was little. Saab was at a low of 9-2x and 9-7x, even though both cars are respectable and definitely enjoy driving. Only, they weren't really Saabs.

8 thoughts on "Where's the ignition lock? Saab 9-7x commercial USA."

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    the SAAB 9-7x has more SAAB qualities than I would have ever suspected, especially at that time it had all-wheel drive which was not otherwise available in 2005. Last but not least, he has a stable cell that can also hurl 2 horses at 100km / h over the car. The V8 are pretty thirsty, but doing it is a lot of fun! even the 5,3i. For me he is the workhorse in the SAAB fleet.

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      It is exactly like that!

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    Wait a minute ... which project was given up for the 9-7x? Wasn't that the 9-6x, which was just a Subaru Tribeca ... or was there something else interesting? And the 9-7x would be a real temptation just because of the V8 from the Corvette ...

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    I can only confirm both comments of my “prescriber”. The ignition lock in the middle is a “must have” and so is the door handle. The driver and front passenger can operate all the lifts and the switches can be reached from any seat position. This is not the case with my 9-3 convertible. Since I'm not a “giant” and sit relatively upright and close to the cockpit, the switches in the convertible are not easily accessible for me. My wife feels the same way when she is out and about in the Cabio.

    This really describes a line from a SILLY song in a nutshell.

    "Everything is getting better, but nothing is really going to be good !!!"

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    Yes, that's where it belongs. By the way, I also think the switches for the window regulators. What the tester complained about when comparing it to the Peugeot 605 (see video).

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    For me, the ignition switch or the start button must be at this point, it always makes you smile when a stranger wants to start the car and first searches for the ignition lock

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