An international Saab event! We are writing early summer 2010. The tapes are running again. Saab shows the new 9-5 sedan to the international press. The newly resurrected automaker spares no expense. Journalists from all over the world fly to Gothenburg. In front of the airport, the Saab flags are waving in the wind, 9-5 limousines shine in the Swedish sun.
From Landvetter Airport, the train moves to Trollhättan in 9-5. The route leads over the E45 with its old, attractive route. The aim of the international journalists is the Saab headquarters, where a collection of automotive history is already waiting for the press representatives. Models from the museum's inventory are lined up at the factory. Which still belongs to the manufacturer at the time, is in public hands today. The historic vehicles may be moved, an immersion in the past of the brand is desirable.
The last big presentation in Sweden
A 9-5 limousine is available in the press center, questions are answered and information material distributed. Saab tries hard to find out what the company and the region have to offer. Dinner takes place in the Albert Kök and Konferens instead of. The best restaurant in the city - operated by former employees of the car manufacturer. In addition to its excellent cuisine, it offers a fantastic view of the Göta Älv. The most beautiful setting to end an exciting day. Hotel and restaurant are still worth a recommendation today. During a visit to Trollhättan in future, better times.
The morning after starts with an equally beautiful sunrise. A tour of the Saab factory and then the new 9-5 is already waiting on the test track. The Saab Performance Team is on site. It shows what you can do with a Saab if you prepare it a little.
The new 9-5 sedan presents itself without modifications of this type. It demonstrates in an impressive way how dynamically more than 5 meters of Saab can be on the move. HiPerStrut chassis and all-wheel drive are the magic words. The agile suspension makes it almost forgotten that there is a very large, representative vehicle on the road.
But even the most beautiful day has a conclusion. The international event ends after the event on the track. The journalists leave Sweden via Landvetter. At the time, very few of them suspect that they attended the last big presentation of Saab. The Phoenix has risen from the ashes, but it is not flying. Only a few months later the tapes stall. And when production of the 9-4x starts up, it will burn on all corners.
Heal Saab world. Back then. At least to the outside. A recording of the event was made available to the media in June 2010. The video exudes optimism, the story is great. The response from the media is surprisingly positive for a car that has been put into production in a hurry. Maybe because Saab secretly enjoys a lot of sympathy among the media.