As anniversaries approach, you tend to look back. Maybe it will get sentimental, you may be surprised. When you realize that the unthinkable has happened. One of these days comes in July. 10 years ago in Sweden, Saab danced on the volcano, the festival took place in Trollhättan. Saab was free and presented great theater. The 9-5 NG rolled off the assembly lines, the small town was full of fans. I was right in the middle of it with a friend. And a decision was made that is still having an impact today.
The Saab Show 10 years ago
It was my first Saab Festival, for my companions too. Without the drama surrounding the brand, we would never have thought of traveling to Sweden. Saab put on a fantastic show, the atmosphere was magnificent. Countless like-minded people, the great story of the Phoenix rising from the ashes in the background. The region firmly in Saab's hand. In the exuberance of feelings, strange decisions are made. The blog was born on this festival weekend in July 2010. A decision that still has an impact. Even if it seemed unthinkable at the time that the Saab topic would occupy me for another decade.
The crazy time 10 years later
How have we experienced the past few months? If someone had predicted in 2010 that we would be walking around with mouth and nose protection 10 years later, he would have ended up in the psychological service. It was the unthinkable that became reality. We have been disciplined for weeks. Even banks are only entered with a face mask without an alarm button being pressed.
Apparently we're settling in with Corona. We live with the virus that messes up our world. The turbulence extends to Trollhättan. In the Stallbacka everything was delayed by the virus, short-time work in the former Saab halls. Right next to it, where it used to build aircraft engines for the first Saab aircraft, it looks even more modest. GKN Driveline, which started in 1941 as Svenska Flygmotor AB and was later renamed Volvo Aero, has given up 350 employees at the site. A big blow for the city.
Saabblog, on the other hand, survived the first corona months well. Despite great concerns at the start of the pandemic. The corona effect is noticeable several times. For example, there is the extremely full mailbox. In the beginning it caused stress, now calmness has moved in. Processing? Impossible in time alone! The blog has become a one-man show again in recent months. No volunteer far and wide who could handle the mail and inquiries. Once the knowledge has matured, you live with it.
A full mailbox - more and more readers. Entertainment and old, analogue cars from Sweden are a trend. The number of readers is impressive, and a few days ago we had already exceeded the number of visitors for the entire year 2018. Hopefully, my thought, workshops and everyone who lives Saab as a business model will use this moment of interest.
And where will we be in 10 years?
What's next? Where will it all be in 10 years? The world is hoping for a vaccine. Without him there will be no return to normal. No Saab Festival 2021, no travel without borders and without fear. You only know how much you've had when you've lost it.
And Trollhättan? You can let your imagination fly and think the unthinkable. In recent months, chairs have been moved in the sacred Saab halls and old braids cut. Pretty soon, mobility won't be what it was for decades. This requires new minds, a different way of thinking.
Let us surprise! It may be that in 10 years time someone will write a column stating that the unthinkable has happened.