A look back at the world as it was in 1987. Saab-Scania presented a new image film. At that time, you saw yourself as a leader in the transport technology segment. Innovative, successful, at the forefront. Interesting. Because, if the group still existed in this constellation today, one could talk about an integrated mobility provider. At the time, the chances of becoming one were pretty good.
Sweden was one of the 80 wealthiest nations in the world in the 10s. Exports were booming and the Saab-Scania group had its share in it. The aviation division made civil and military machines. The Saab JAS 39 Gripen was about to take its first flight, it demonstrated technical leadership and was one of the most modern multi-purpose combat aircraft in the world.
Once a leading Swedish company
The Saab 9000 has been rolling off the assembly lines in Trollhättan for a few years. A surprise success, celebrated on the markets and sometimes available with long delivery times. The Trionic, Saab's revolutionary engine control system was completely developed at the time, even if it was a long time coming. And Scania hurried from truck to truck worldwide.
So good times.
The image film shows a proud, successful group. The divisions are introduced and it is impressive what Saab-Scania does. One can think about where the company would be today if it hadn't been gradually smashed since 1990? Maybe he would have become one of the leading mobility providers for our future? The conditions were there. Modern hardware, own software and the technical infrastructure for communication. Own computer production, satellites, the most modern data centers in all of Europe. The full chain of value creation.
The Swedish industry is now in foreign hands
Instead of investing in their future and relying on their existing strengths, the Swedes took a different path. The Wallenberg family, the driving force behind the company, cashed in. The group gradually disassembled. 3 years after the film was released, 50% of the automotive division went to GM. The rest 10 years later. In 1995, Scania separated from Saab AB and became its own group. 4 years later, Volvo tried to take over the company, which was rejected by the anti-trust authorities. Scania, the world's most profitable truck manufacturer, has been wholly owned by the VW Group since 2014.
The video - a look back at the old days. When Sweden was one of the very big industrial nations and the important companies were still in Swedish hands. That has changed fundamentally in more than 30 years. Volvo Cars is Chinese, as are the remnants of the Saab Automobil Division. Today Scania is German and even the aircraft engine production in Trollhättan is British. Saab AB still remains, far from its size at that time, which is still considered a Swedish company.