Once a year, YouGov, on behalf of the Blocket platform, polls Swedish consumers about their dream cars. The result is of interest. Especially if you understand the development of individual car brands over the past few years. Who did everything right, who is at the front? And which brands do the Swedes no longer find so attractive?
Car surveys are mostly national matters. In Germany you can almost always find the Mittelland Canal brand in front, or one of its satellites. If in doubt, you'd better buy nationally if you can. But the results are not that easy to interpret, as the Swedish example shows.
Teknikens Värld magazine has published the latest results. Accordingly, Volvo comes first, which is no surprise. If you look in detail, then the Gothenburg brand has done everything right in recent years. This is how the Swedes surveyed see it, giving the brand a top spot.
Whoever is at the forefront has done everything right
Volvo has always been in first place in the past 3 years. As I said, voting has a national touch. But approval rose from 11% in 2018 to 12% in 2019 and 15% this year. A continuous upward movement that other brands can dream of. Tesla is in second place. Electric cars are very important in Scandinavia, speed limit and green electricity speak for the type of drive. The second place is hardly surprising, but Tesla only experiences a sideways movement in the longing statistics. From 2% in 11 to 2018 and 8% the following years. There is still room for improvement for the electric car pioneer.
Porsche no longer so attractive
Where do the Germans stand? BMW, Mercedes and Audi compete for the 3rd to 5th place. The Swedes still love the German premium brands. However, this year's survey for the sports car icon Porsche ends disappointingly. Porsche has to rank 7th behind Toyota. Only 3% of the 1.203 Swedes over 18 years of age see their dream from the Zuffenhausen brand. Is that perhaps the summoned turn of times or the receipt for an ever broader, possibly over-excited product portfolio? You will know more in the coming year with the 2021 survey.
The complete list of the YouGov survey with ranks 1 to 10 is in Teknikens Värld accessible.