The idea is clear. Long use is sustainability. A Saab is good for many kilometers, the performance should be documented and appreciated. In the past, this was done by the manufacturers. That was a long time ago, today the focus is on pushing more new vehicles onto the market. Old vehicles with many kilometers are better disposed of for export.
This idea with the badges for high mileage could not get out of my head in the last few months. Years ago there was something like that at Volvo too. Stickers and plaques for high mileage and long holding times. Realizing something like this for Saab could be a good idea, wouldn't it?
An idea becomes a difficulty
The in-house print shop produces stickers according to our wishes. In principle, I run into open doors with my idea in January 2020, but not with my specifications. Quality metal or aluminum look, a solid material. It should also be weatherproof and durable. I don't like every suggestion from the printer. Not every material that I find good is suitable for printing.
In the end we discover something. Aluminum look and structure, quite solid. The material is actually used to give pieces of furniture an expensive metal look. So why not At least one should try. The printing works well after a few fine adjustments, the result looks good. It feels good, looks good. Is something special.
But there is a difficulty. After the initial euphoria has subsided, we study the manufacturer's specification. The foil is expensive, it is robust, it is ingenious. Unfortunately too ingeniously robust. Because it has such a fabulous adhesive force that the car would stick to the film. And not the other way around. Not good, peeling would only be possible with the loss of part of the car paint.
Frustrating, because the search for suitable material and the test print thing now starts all over again. Finally we finally find an alternative. Suitable for car paints, the desired look and easy to print on.
We start at 250.000 kilometers
Where do you start, where do you stop? At 150.000 kilometers or at 200.000? Or a higher performance? A spontaneous and unrepresentative survey among friends helps me. 150.000 is a new car in the Saab cosmos, 200.000 a demonstrator. From 250.000 you can speak of well run-in, upwards the scale is open.
So there will be 4 levels in the Saab High Mileage Club. From 250.000 you can work your way up. 500.000, 750.000 up to a million. The stickers and the corresponding certificates are graded in color. Green for beginners with the gentle 250.000 kilometers. Then it goes on to bronze, silver and gold. The Olympic thought comes through.
So an idea becomes reality. The Saab High Mileage Club will go online next week. A campaign for driving fun and sustainability and the realization that the two are not mutually exclusive.