A Saab rally showroom video

In the 90s, Saab Germany published several videos for the showroom. One of them brings Saab's rally time back to life. Erik Carlsson flies through Swedish forests in his Saab. He takes victory during the Monte Carlo Rally. And the sound of the two-stroke engines wafts through the Saab dealerships.

Erik Carlsson and Saab at the Monte Carlo Rally
Erik Carlsson and Saab at the Monte Carlo Rally

Old times, long gone.

The short film didn't come by chance. Somehow, Saab seemed to be in motorsport fever in the early 90s. Or was it the memory of a great time that was irrevocably over? Coping with the aftermath and the famous crying eye?

The fact is, several German showroom videos dealt with the topic of motorsport at the time. But not only. The Bad Homburg branch tried to improve the brand's image with the Saab R900. There was a kind of works team and 200 vehicles were there Implementation of the 900 on the Nürburgring.

In 1996 the Saab 900 was sent again Talladega. As if to prove that a Saab was sporty and reliable. Of course, you always think a little outside the box. In Trollhättan I was jealous of the sporty image of BMW. Suffered when Audi chased the Quattro on the rally slopes of the world. Or Lancia drove from victory to victory. You would have liked to have done that yourself. But, Saab was small and had a limited budget. Ultimately, the ambitions failed.

In fact, Saab Sweden shot two motorsport films, as if to come to terms with the past. They are an homage to the past and a tribute to the works drivers who took the wheel courageously and achieved many victories.

The first part was written in the late 80s, and the sequel a few years later. We'll be showing both parts here soon. To get you in the mood today, a bit of a showroom feeling from the 90s.

4 thoughts on "A Saab rally showroom video"

  • Nice video! Unfortunately, in many racing series, the vehicles in the series are very far removed. I remember the good old DTM. At least at the beginning these were vehicles that were at least related to the series. Unfortunately, Saab was not part of the party. But at least once a Volvo. Formula 1 and Mercedes are very monotonous at the moment. But the racing team does a good job. But I absolutely agree that the drivers and not the cars should determine the race. The flying Dutchman in his Red Bull is a small glimmer of hope. Very personable and damn quick.

  • @volvaab
    The East African Rally was of course something very special. Long distance, grueling slopes and a ruthless climate!
    Knowledge of the route was very important, which is why relatively many “locals” won cars such as VW Beetles, DKW, Mercedes 190 and Peugeot 404. Saab probably also took part, but never won, but the role over the roof at the finish in Nairobi for robustness To prove the Saab 96 also went down in rally history!

    I lived in Kenya for seven years and always followed the Safari Rally very closely. In 1987 I was even allowed to go to the Audi driver's warehouse and Walter Röhrl showed me the Audis 200, which were very impressive, heavy, but also robust. Hannu Mikkula then won ahead of Walter Röhrl. Then in 1988 and 1989 the Deltas won.

  • @ Hans S.,

    good question. In the face of the video shot through my head like this or something like that ...

    And the rally cars used to be surprisingly close to the series. It's unbelievable what success small brands have celebrated with a small budget in R-Sport.

    The East-African was even won by two Indian brothers with a retired humpback volvo (against works teams from Porsche & Co).

    Today Alfa holds several records for production vehicles at the Nürburgring. Still the next brand that will probably go. Meanwhile, Mercedes drivers imagine that they could win Formula 1 with their taxi, their B-Class or whatever ...

    I prefer when motorsport is related to series production and when drivers make a difference.
    That was clearly the case with the historic successes of Saab and Lancia. It was nice ...

  • Yes, there is sadness. Not only at Saab, but also at Lancia. Both brands are represented in my fleet. Unfortunately, both are de facto dead while BMW and Audi play in the top division. When and what do the Swedes resp. the Italians actually got it wrong? Why, for example, didn't the Delta sell like fresh rolls? It couldn't have been a lack of success!


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