In the 90s, Saab Germany published several videos for the showroom. One of them brings Saab's rally time back to life. Erik Carlsson flies through Swedish forests in his Saab. He takes victory during the Monte Carlo Rally. And the sound of the two-stroke engines wafts through the Saab dealerships.
Old times, long gone.
The short film didn't come by chance. Somehow, Saab seemed to be in motorsport fever in the early 90s. Or was it the memory of a great time that was irrevocably over? Coping with the aftermath and the famous crying eye?
The fact is, several German showroom videos dealt with the topic of motorsport at the time. But not only. The Bad Homburg branch tried to improve the brand's image with the Saab R900. There was a kind of works team and 200 vehicles were there Implementation of the 900 on the Nürburgring.
In 1996 the Saab 900 was sent again Talladega. As if to prove that a Saab was sporty and reliable. Of course, you always think a little outside the box. In Trollhättan I was jealous of the sporty image of BMW. Suffered when Audi chased the Quattro on the rally slopes of the world. Or Lancia drove from victory to victory. You would have liked to have done that yourself. But, Saab was small and had a limited budget. Ultimately, the ambitions failed.
In fact, Saab Sweden shot two motorsport films, as if to come to terms with the past. They are an homage to the past and a tribute to the works drivers who took the wheel courageously and achieved many victories.
The first part was written in the late 80s, and the sequel a few years later. We'll be showing both parts here soon. To get you in the mood today, a bit of a showroom feeling from the 90s.