Do insurance companies like Saab? The impression is obvious, because the LVM insurance company is currently advertising the Saab
900 II 9-3 I. In the Rhön a local agency is flying the flag extensively and in several places - for Saab. Or for insurance. And also on the homepage of the headquarters - Saab. That is crazy.
Of course, it's about car insurance
Autumn is always the hot time to change insurance, which opens the advertising budget for the agencies. It is probably the creative advertisers who like Saab and maybe even move you. At least that would fit into the generally accepted cliché.
The LVM insurance is not the first that Saab has discovered for itself. In 2015, Zurich Versicherung advertised the Göta Älv brand and the slogan of true love (Vero Amore). The Video was a hit back then, it is still available today.
The wonderfully well-kept Saab
900 II 9-3 I in LVM advertising should have survived the campaign unscathed. The white stripe that stretches across the paint appears to come from a paper or plastic roll on closer inspection of the display.
Breathe easy, because the Saab is slowly becoming a Swedish cultural asset. The series drifts leisurely towards the classic status and the H license plate. Even if you don't look at the timelessly elegant hatchback.