There are people who consider statistics to be bloodless stuff. For others it is life. As is so often the case, the truth lies somewhere in the middle, sometimes statistics can also be exciting. For example when it comes to readership. And about a car brand that should really be dead. But it is not.
The numbers for that alone first quarter 2020 were instructive. It went up on the blog. An effect that could be due to Corona, among other things. Just a passing phenomenon? Or a sustainable trend?
The evaluation for quarters 2 and 3 point in the same direction. The number of readers is above the already good previous year. 341.806 in the 2nd quarter, 257.929 in the 3rd. The Saabblog project is now above the respective annual figures for the years 2016 to 19 and will have more than 2015 million visits per year for the first time since 1.
It's crazy because it goes against every trend and zeitgeist. Saab is definitely dead as a car brand, the story is over. What will happen to the legacies in Sweden is more unclear than ever. Evergrande has the potential to be a flash in the pan. Or, under different circumstances, to take off after all.
What is exciting about a blog project that is becoming more and more of an old car and classic site? Why are people reading here, why is the number of subscribers increasing? I don't have an answer to that. Not even about the further development of the blog. Because, regardless of the number of readers, things are not easy.
The project became a one-man event again in 2020. This is far from pleasant and something I definitely wanted to avoid. And what I saw as overcome a year ago. A state that is far beyond the optimum.
It will be challenging to find topics for the future. As the last Saab blog project that was launched among many in 2010, the blog is still publishing. Yes, I always like to experiment with the project. With foreign topics like Volvo or Evergrande. Neither direction seems to be really sustainable and fascinating. Volvo will soon be absorbed by Geely and Evergrande gets lost more and more in an unmanageable mix of things.
In general, the question of the future viability of the car topic may arise. Away from sheet metal and engines, it is increasingly becoming a transport solution. For temporary service, for a mobile flat rate that streams, communicates and drives.
But what is future-proof with a core topic that the world said goodbye in 2011?