In the 90s, Saab Germany produced a whole range of short showroom videos. Sometimes they were quite creative and cut Swedish films into a compact format. Sometimes, and this is the surprise, there were in-house productions by the German company. Like with this short film.
Saab 900 II from Sweden in the showroom
A Saab 900 II, with the image-laden Bad Homburg license plate, which reports on prosperity and the Taunus, is on the way in Sweden. He just drives through the landscape, the music in the background splashes in the cool-down area.
No special action, pure relaxation.
Perhaps it was just the joy of the latest model from Trollhättan and the enthusiasm for Sweden that should spread to customers in German showrooms. Back then, times were different from today. Moose and Swedish flags were glued to the mobile sheet metal, Sweden was a cult in some circles.
Anyone who loved Sweden drove the right car. A Saab or a Volvo. He brought something summer vacation and Swedish feeling into everyday life. That has changed over the years. You can hardly find Swedish national flags on German cars. A moose silhouette is at most a case for motorhome drivers who no longer belong to the youngest generation.
Somehow and at some point this Sweden thing seems to have gotten lost.
Why, what happened? No matter. In the almost 30-year-old video, the Saab 900 II drives through Astrid Lindgren's Småland region. If Lönneberga showed up, nobody would be surprised. The film still spreads harmony and relaxation today.
In strange times like these, maybe the best that can happen.