Relaxing - Saab 900 II Showroom Video

In the 90s, Saab Germany produced a whole range of short showroom videos. Sometimes they were quite creative and cut Swedish films into a compact format. Sometimes, and this is the surprise, there were in-house productions by the German company. Like with this short film.

Saab 900 II showroom video

Saab 900 II from Sweden in the showroom

A Saab 900 II, with the image-laden Bad Homburg license plate, which reports on prosperity and the Taunus, is on the way in Sweden. He just drives through the landscape, the music in the background splashes in the cool-down area.

No special action, pure relaxation.

Perhaps it was just the joy of the latest model from Trollhättan and the enthusiasm for Sweden that should spread to customers in German showrooms. Back then, times were different from today. Moose and Swedish flags were glued to the mobile sheet metal, Sweden was a cult in some circles.

Anyone who loved Sweden drove the right car. A Saab or a Volvo. He brought something summer vacation and Swedish feeling into everyday life. That has changed over the years. You can hardly find Swedish national flags on German cars. A moose silhouette is at most a case for motorhome drivers who no longer belong to the youngest generation.

Somehow and at some point this Sweden thing seems to have gotten lost.

Why, what happened? No matter. In the almost 30-year-old video, the Saab 900 II drives through Astrid Lindgren's Småland region. If Lönneberga showed up, nobody would be surprised. The film still spreads harmony and relaxation today.

In strange times like these, maybe the best that can happen.

6 thoughts on "Relaxing - Saab 900 II Showroom Video"

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    That was a really relaxing minute during the lunch break

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    would love to see the film, it just doesn't work:
    "The response from videopress.com took too long"

    But the photo is beautiful, thank you Tom for your incredible commitment!

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      Videopress runs on all current OS from Microsoft, Apple, Linux and Android. Only not on “ancient” systems.

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    The Swedish thing - there used to be more tinsel

    I'm nostalgic about that. We cheer diversity as a value of its own and the world is becoming more and more colorful, but on the other hand more and more uniform.
    The Swedish holidays of my childhood and youth were clearly more Swedish than my last.
    Example trade:
    Whether in the supermarket, in the hardware store, in the outdoor shop, small shop for hardware or anywhere else, in the past you never had any doubts that you might not be in Germany after all. The products and their presentation differed significantly from one country to another. It's over. Today I have to go to Loppis if I want to buy Made in Sweden.

    And conversely, D and the world have become a little more Swedish and I am complicit in it. There are my cars, a wooden house and so on. But what really hit me a good 10 years ago was a snippy lady who was grabbing a green cake in a furniture store with me.
    Before there was any contact, I withdrew my hand and gave way with an imperishable remark. The answer came:

    “I don't give a shit about Sweden. I've never been there and I don't have to go there. "

    Then I suddenly and painfully realized that the “Swedish thing” about my parents and my childhood is history.
    Today's Swedish thing is no longer the same, it is globalized. Sweden fans have been getting brands (Saab is not an isolated case) & products for decades and vice versa, people buy Swedish products and brands that have absolutely nothing to do with Sweden. If the Kånken on the back came from the USA and the Nike on the foot from Sweden, that wouldn't matter in the schoolyard or during the holidays on Mallorca.

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    I perceive the "Swedish thing" to be completely different. I think there are still a lot of people - at least here in the north - who clearly show their affinity for Sweden and convey the Scandinavian attitude towards life to the outside world. There are also some magazines, podcasts, etc. On our 88 900i, the “S” proudly stands out on a white background. We left it on the vehicle.

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    Class 🙂
    I think the 900II and 9000 exude this relaxed attitude towards life to this day when you are out and about.
    The final scene with the old Stena ferry and the Kiel shipyard in the background is also very nice - all history too.

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