The week wasn't easy. Corona shapes everyday life, still. And will continue to do so. It takes a portion of optimism to get through the winter safely. Perhaps the Saab moments will help, of which there were a few this week. They're just incidental, that's for sure. But nice little things that make everyday life brighter.
Saab advertising on Google
With the departure of Orio Germany and Switzerland as partners on the blog a year ago, some large advertising space became available. What do you do with it? The decision making was not easy. There is no demand from the Saab scene, and leaving it idle is not a solution either. The marketing of all free space went to Google. Since then, readers have seen what the AI comes up with on Google and what it thinks is exciting.
Now Volvo, Opel, or other brands and other things are advertised. What the reader's browser history gives away. Will not have any influence on this. It was all the nicer to see Saab advertising via Google this week. The Garage Jost, successful with Saab for over 40 years, and supporter of the blog project, places Saab advertisements across Europe. For classic Saabs, as a specialist in 2-stroke models.
The Jost family restores vehicles, imports beautiful classics from Sweden to the Alpine republic, and also holds the brand flag high. One of my Saab moments this week.
1 million visitors 2020
The Saabblog project is an interesting advertising base when it comes to automotive dreams. But it's more than that. The popularity is growing all the time. At some point, late Tuesday afternoon this week, the time had come. The 1 million visitor mark for 2020 was skipped. This means that the project is a visitor millionaire again for the first time since 2015. The trend had been emerging for some time, and I'm still amazed in disbelief.
Because it is remarkable because it is almost exclusively about Saab.
A topic that has basically been told out and about which there has been hardly anything to report since the bankruptcy 9 years ago. Even the fantasy that there could be a comeback has meanwhile given up exhausted.
Why is it? The famous Saab factor, the fascination of Saab? Or the Swedish trolls who never give up, and companies like Garage Jost that keep Saab alive in the digital world?
I wish the readers a nice weekend. With few worries and a lot of fun with Saab.