Oh, Saab. The brand won't let go. She is missing. There are people who want to see new Saab on the streets again. Designer Anders Warming looked into the brand. He asked himself what would be if Saab still existed. What could the vehicles of the iconic brand look like?
Warming is different
The Danish designer was born in 1972. He worked for Ford, then for BMW and for Mini. The exterior design of the BMW Z4 (2002) was one of his early designs for Bayern. He later shaped the appearance of the brand between 2009 and 2013 with the X1, X3 and X5 as well as other models. The third generation of the Mini, including the convertible, Clubman and Countryman, was also developed under his responsibility.
A spectacular design in 2017 was the Borgward Isabella Concept. It could have ushered in a new design direction at Borgward and a return to old elegance.
What if Saab still existed? In order to be able to answer the question seriously, you have to free yourself from conventions. And thinking that rolled off the conveyor belt 10 years ago. The times have changed.
Radical, and when it comes to radicalism, they have always been good at Saab. To question things, to redefine them, that was a classic Saab discipline. Warming successfully breaks free. His Saab vision is refreshingly different. The Saab X_Ray design combines tradition and minimalism.
Warming also brings the traditional logo out of the drawer with the airplane. He designs a minimalist front, brings a side front that consists almost entirely of glass, with unheard-of views and a double door. The double doors open at 90 degrees and they fold. That creates space in parking lots and could really be one of those ingenious ideas from Göta Älv. The door sills to the interior play again with the traditional aircraft, as the Swedes did with the 9-5 Series 1.
The rear end with a massive C-pillar takes up the Saab style again, but dispenses with glass in the end. This creates a feeling of security in the back seats.
The materials are simple and authentic. There is a steering wheel, very traditional. And Warming does not pack the Saab X_Ray design with screens and multimedia. The driver receives essential information. Not more. Somebody understood Saab.
Anders Warming is currently out of the business with the really big brands. BMW, Mini, Borgward. Interesting concepts and vehicles that have shaped everyday automotive life and still do. Now Warming Design in Munich-Grünwald. The own design studio, whose main client is supposed to be Chinese brands.
This includes Evergrande Auto, the owner of NEVS and the old Saab factory in Trollhättan.
With images from Warming Design