Since there will be no fundraising campaign on the blog this year, the question arises as to how the SaabBlog project will continue. On my first post, I received a lot of emails - from readers who thought about it and had suggestions. I quickly realized - it won't be easy!
Of course, there is always the question in the background, what you are actually doing. Almost 10 years of Saab, a decade of nostalgia and a brand that will never come back. How do you justify the time you take every day for the project? Finding the answer to this becomes more difficult every year. And currently I can't think of a good one.
Except maybe that I like to write. About old cars and such ...
And maybe that especially in this world not everything has to be serious and efficient. Rather, that we have to afford niches where people are and where things can be analogous.
It is important, fundamentally important, to put the project on a healthy footing. After 10 years, finally! Of course, it is clear that there will only be this one attempt. If it goes wrong, then that was it. So everything should fit right from the start. There are two variations of what one could do. Suggestions to serve as a basis for discussion for readers:
Blog completely chargeable
The simplest solution for the future would be to switch the blog to paid content. Completely, which in principle would only bring advantages for me. The small, certainly manageable number of subscribers would result in technical disarmament. A lot would be easier to manage in the background, my life would be a bit slower.
Full access to the content would be available for an annual or monthly fee. If you don't pay, you stay outside. The simplest and most fair thing in the world.
The Saab brand would be the loser, of course. Your visibility would decrease. But honestly, this argument would have drawn a few years ago. Who, beyond the project, is interested in the brand?
Parts of the blog are chargeable
As an alternative, one could make part of the content free, but make another part subject to charge. For 2 or 3 posts a week you need a subscription, the rest is freely readable. Special services such as the COC archive or the High Mileage Club would only be available to subscribers.
The subscription could be designed in the form of an annual membership, which could perhaps have other amenities.
As a benefit, parts of the blog and content would remain open. A win for everyone who wants to get a taste of the Saab world and its saga.
In fact, after much deliberation, I only see these two alternatives. Because they are fair, and because in recent years it has always been the case that few pay, but many have fun. At the expense of those involved, which is not acceptable in the long run.
What could it cost?
The monthly amount would likely be between € 5 and € 6. About what you put down at the kiosk for a better magazine. Perhaps a little more in the first year, for the beginning, with an increasing number of subscribers but declining in solidarity.
Around 200 subscribers would be the basic requirement for the year 2021. If there are more, then there are better topics and more possibilities of what can be done and moved. Because, and that's what makes this project special, the money goes into content, and a fair budget simply means more reading fun.
It is also clear that the project lives only through those who read it. It depends on your opinion. Many suggestions have been made and there are still emails that I have to work through. Before the future course is set after Christmas, I want to hear more from the readers.
So, the opinions please!