The good news right at the beginning. Yes, things are moving forward with our Saab espresso cups! But actually you could move the Sunday column to the Covid-19 category, because nothing is going as originally planned. But aren't difficulties also opportunities for something new?
The plan was simple. Choose espresso cups, approve, and have them printed. From now on, nothing would stand in the way of happy, morning Saab Espresso moments. It wasn't that simple because there was something that wasn't on my radar. A phenomenon is spreading in the country that I would call Covid fatigue.
A kind of exhaustion symptom that runs across society.
My in-house print shop, which has been open to all Saab stories for years, is affected. She surprised with a kind of disinterest. There is no sense of any desire for the project. I blame it on the Covid symptom and give up in exasperation. After all, there should be alternative suppliers, so I'll start looking.
You have to know that I always value local production. Happy to pay a little more, buy it in Germany. It's not easy with the espresso cup project. The cups usually come from China, where printing is also done, and as a result the prices are mercilessly low.
Even after the 10th search I find any provider who makes it a few cents cheaper than the previous one. But do I want that? Produced under unclear conditions and transported halfway around the world for a few cents less?
Press the reset button!
Hand on heart, what is this actually about? Not about cheap, not about profit, but about producing something that is valuable and fun. The old, traditional Saab partners still have cups from the golden era. Back when Saab had something produced in Europe, maybe even in Germany, for some money. The cups are now around 30 years old and they still have their value.
Using them is a pleasure, you can still feel the quality from back then today.
The Saab espresso cup project should also stand in this tradition. Something that someone will still be happy to use and enjoy in 30 years' time. No random promotional stuff. It should be produced sustainably and C02-neutral, the delivery routes have to be short. As a result, a German manufacturer will receive the order and deliver a product that will not be just any espresso cup.
But in the venerable Saab Scania tradition, something that develops the style of that time and is very special.
The approximate schedule is already in place. The prototype could be ready by the end of February, and if things go well, the cups will follow in late March or early April. And if this project goes well, coffee cups will be added in the second half of the year, which will again go well with Saab. Because the Swedes are generally a coffee-loving people.
What's happening on the blog in the coming week?
I have prepared a balanced menu of culture, cars and money for the subscribers.
To have something Rainer Werner Fassbinder and the Theater am Turm (TAT) to do with Saab? An excursion into Frankfurt's cultural history.
Who drives better? Final comparison between Saab 9-5 and Saab 9000.
Market check Saab 9-4X. SUV in small series. How affordable is that?
The next week will be fine. If we do not let ourselves be infected by the Covid fatigue, courageously press the reset button and look ahead. Even if it won't be easy, it's in our hands!