Saab 9-5 Germany premiere Frankfurt 1997

The first Saab 9-5 was in fact a birthday present that the Swedes made for themselves on the 50th anniversary. They put a lot of effort into the presentation, the motto was to clunk instead of mess. Saab believed that it was on the up and saw itself on the same level as the German premium brands. The 1997 performance in Frankfurt was correspondingly lavish.

Saab 9-5 presentation Frankfurt 1997

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