Slowly but surely, our mission of Saab espresso cups is approaching the finale. In the past few weeks, the consumption of delicious espresso in the office has increased to unprecedented heights. Because not all cups are the same. And the espresso only tastes good when the cup is perfect. There are big differences.
Mission caffeine and Saab espresso cups
In fact, there was an extensive self-experiment with possible candidates beforehand. How does the cup grip, how thick is its material? Is it valuable, how does it look? Yes, and is it worthy of the Saab brand and its great past? The Bialetti was very busy, Italian flair and a good mood spread in the office. The pulse rate picked up, and after a few cups of self-experiment, the party was over.
Saab can be fun, even if for once it has nothing to do with the cars.
In the end, all the thin-walled mugs were sorted out, as were the cheap mugs from the promotional product providers. It remained a German supplier who produces sustainably in Europe and especially in Germany. Primarily for gastronomy, but not only. Goods with a promise of eternity, but not very cheap.
What is the current standing?
The order is out, we will receive the sample in the next few days. Then, after approval, production starts, and around 4 weeks later we have espresso cups on the table that will only be available once.
To put a teaser: We have come up with something very special. Not what you would normally expect from us. But something that the carmakers at Saab would probably have done in exactly the same way, now in 2021. If the company still existed, and would be passionate espresso connoisseurs in the Stallbacka.
That is worth explaining.
Yes it will. The detailed explanation will follow with the first photo of the first cup. There has to be a bit of excitement, the cups in the set can be ordered sometime in March for Turbo Plus subscribers, and they will be delivered in April.
Curious; excited? Then another teaser afterwards. Because the blog project is something for positively infected Saab, it rolls in the second quarter after the Blog stickers a new idea for Turbo Plus subscribers to us. Saab madness - lived out in its most beautiful form. Why? Because it's just fun and a little lightness in our world can't hurt.
Finally, a selection of topics that await us in the next week:
Saab was different from the others. What survived and who is taking up the Saab design language again? The readers discover a new, very surprising trend.
A German television station celebrated 1997 years of Saab in 50. We bring the broadcast and the lost Saab feeling back into our digital world.
Out and about in winter with the Saab youngtimer. Is it fun? An experience report from snow and ice, with a perhaps surprising résumé.