In Gothenburg today, the course is being set for the future. Volvo is going purely electric, goes into direct sales. And not only that. The brand introduces a new car. This doesn't happen very often, and is an opportunity to take a look north. For this reason, for the first time today, the blog is completely dedicated to Volvo.
Volvo enters direct sales
Volvo has been building its own sales network in Sweden for months. The largest dealer in the country got the chair in front of the door, the manufacturer took over two larger dealers. Together with the company's own car dealerships, this results in nationwide sales under the direction of the manufacturer.
Today Volvo will introduce a new electric car. The brand announced in advance that its electric cars would only be available online. This decision is a turning point for traditional sales. Although Volvo sees the dealer as the first point of contact, he should continue to intensify customer loyalty and offer test drives in the future.
From their subscription model, the Swedes forge a complete package with service, warranty, breakdown assistance, insurance and options for charging the electric car. The flat rate for mobility will gain in importance as Volvo is accelerating its course away from the combustion engine and towards purely electric driving.
Volvo fully electric from 2030
The combustion engine has no chance in the EU. At least not if the Euro 2025 standard will probably blow out the light of traditional drive systems in new cars from 7 onwards. As a result, hybrid models are about to die. It is expected to end by 2030. There is no alternative to the course that Brussels is taking and it is by no means open to technology. Today's announcement by Volvo that it will go fully electric by 2030, while strong for the headlines, is not surprising.
The Volvo CEO argued his decision pragmatically.
To remain successful, we need profitable growth. Instead of investing in a shrinking business, we prefer to invest in the future - electric and online, said Håkan Samuelsson, President and CEO of Volvo Cars. We are fully focused on taking a leading position in the rapidly growing premium electric car segment.
Volvo is taking a path that almost all manufacturers will take in the near future. Mobility is sold online, and anyone who does not change it in good time falls by the wayside. The question remains what this will mean for jobs in the Volvo network. Worldwide, and not just in Sweden.