There have been good things to report in the past week. Contrary to expectations, Saab is quite alive, it seems. The mails from the readers to ours accumulate in my mailbox Themewhy they still drive a Saab. The feedback is so lively that the deadline for submissions has been extended. More on that in the new week. And there are other good things too.
A new Saab opening is rare, we have one to report in Switzerland. The country is at least on the way to becoming the Saab nation number 1 in Europe, so much is happening here. The Garage Jost has opened her new small Saab workshop in Pieterlen. The family business has been repairing and restoring Saab for what feels like an eternity, and it does so with great passion.
Often great vehicles are brought from Sweden, from the two-stroke Saab to the cool 9000 Aero. The Saab supplies for the confederates are secured in an enviable way. Happy relationships. A visit to Pieterlen, which is near the watchmaking metropolis of Biel, has been on my wish list for some time.
For the time when free travel will be possible again in Europe.
A subtle message
It's no secret that my automotive heart beats for Saab, but not only. There are other other European brands that I really like. They are all united by the fate that they are not doing particularly well in the present. Lancia and Alfa Romeo are the candidates; historically, they too were closely linked to Trollhättan in many ways for a long time.
With the creation of the Stellantis Group, I saw hope for the big, old European one Dream factory. It could come true, because Stellantis is reorganizing the structures at an impressive rate. Jean-Philippe Imparato switched from the flagship Peugeot, which is to be positioned higher in the future, to Alfa.
Maybe it's his dream job, it would be mine. In any case, Imparato makes Alfa Romeo visible again in the media and distributes subtle messages. Last week, the Alfa CEO tested the new Giulia GTA on the Balocco test track in Piedmont. The route is historic for Alfa, something like sacred ground.
It is no coincidence, of course, that Imparato is photographed leaving one of the historic Autodelta buildings. The Autodelta SpA ensures an increased heart rate for every fan of the brand. It stands for the glory days, for the victories in the sports car world championship in the 1970s. And for Alfas with a little more power.
Imparato signals that he has understood the brand and its emotionality. That looks good. Because emotionality is something that the industry is slowly losing. Or does someone find a moving smartphone emotional?
And that happens in the new week on the blog:
It continues here emotionally. Because not only Alfa can emotion, also the Swedes rated as hypothermic can do it.
- Dream car from Spain to Germany. The Turbo X has landed.
Saab tradition in Germany. There is history and stories. Sometimes they are not easy to bear and you have to be able to remain silent and listen.
- 40 years of Saab on Carl-Benz-Straße - relic and passion
Sweden stands for safe cars like no other nation. Now Volvo is deciding to use all-season tires for electric cars. A heated discussion has broken out in Sweden. How does that fit in with your image as a security pioneer? Take part in the discussion and vote.
- Safety pioneer Volvo relies on all-season tires for electric cars
That and more is waiting in the new week. It will certainly not be boring here.