Volvo is introducing Google services in more and more models. In Sweden people are therefore worried about data protection and ask the manufacturer. His answer is not necessarily convincing. What is clear, however, is that two different business ideas come together here. One collects data, the other sells mobility. The customer is not the laughing third party.
Volvo is renovating its infotainment systems. After the XC40 Recharge Pure Electric, Google Android is also moving into the Volvo XC60, the Volvo S90, the V90 and the all-wheel drive version of the Volvo V90 Cross Country, replacing the Sensus system. A technical advance, the user receives access to applications such as Google Maps, Google Assistant and the Play Store, as well as unlimited data volume for the first 4 years after the initial registration.
Google delivers first class service
The advantages are obvious, because the Google services and maps are always up-to-date, the dynamic traffic routing with the best that is currently available on the market.
In addition, the new system is faster and more intuitive to use. So far, so good is what they think Vi biliar. And asks Volvo Cars about data protection. Because Google’s business model is essentially based on collecting data. This is not seen as a disadvantage at Volvo, because every user submits their data voluntarily and can also prevent this.
Then Google services would sometimes not work, but the user would continue to use the car. Volvo points out the advantages, such as the always up-to-date maps and that the customer has a considerable benefit through the Google services. Google would also not display any advertising on the Android system, although this would be technically possible.
We deliver perfect movement profiles
Volvo is not alone in choosing Google Applications. The Stellantis Group, which emerged from PSA and FCA, also relies on Android-based services. The cooperation is tempting for the manufacturer. He uses a proven system and accesses the best map material on the planet and the most powerful server structure.
It is not that easy for the user. It is the question of how much you want to reveal about yourself that the customer has to answer for himself. The reality is that you can deliver a perfect movement profile to Google in conjunction with a smartphone and car. If you want something different, you have to do without modern vehicles. Or the advantages of digitization.
Most of the Google servers are located in the USA and are not subject to European law. Data protection is handled more laxly in the USA, you have to know that. Maybe you can live with it, disclosing data to Google has long been a reality, hardly anyone thinks about it.
The topic will be more explosive in the future. Then when instead of Google, a Chinese Internet giant is a permanent guest in the car. What is not a vision, but is within reach. Chinese companies pay little attention to data protection, and the situation is such that even the administration in Beijing is going too far.
At the beginning of the year, this called on companies to finally step up their precautions and no longer deal with user data so loosely.
The discussion in Sweden is therefore a general one. A topic whose explosiveness has not yet reached many people's minds, but which will stay with us for a long time to come.