The changeover to the began a good 3 months ago Blog subscription model. Not for fun, but out of necessity. To ensure the medium-term survival of the project and as a test. A test of whether a Saab project is marketable online or not? The final résumé will take place after six months. Today there is an interim report.
Glass half full or half empty?
Because things take their time, and they also need the payment barrier to be established. The current question arises as to whether the glass is half full or half empty. A question of how you look at it. At the moment just over 250 subscriptions are booked. Not bad to start with, but not good either. If you look at the fundraising campaigns in recent years, the turnout is even lower. So how do you interpret that?
Perhaps the time has run out, the Saab story is told and the time is ripe to say goodbye? To put the last, almost daily publishing Saab project offline and do something new? Maybe yes, because one could conclude from these numbers that interest in Saab is waning.
The development of the newsletter, however, speaks a completely different language. For every reader who cancels the newsletter, an average of 2,4 new readers will register this year. Who are obviously interested in the Saab brand and accept it if they cannot read every post in full. Because the number of newsletter subscribers is many times higher than those who have taken out a paid subscription.
Interested in Saab, yes? But in such a way that it is as free as possible? One could believe this. In addition, the number of readers has not dropped dramatically as expected, but is only slightly reduced compared to the previous year.
Too little or good?
Ultimately, the crucial question is whether the current number of subscribers would be sufficient. It is surely enough to secure the economic existence of the blog and gives the freedom to get smaller projects like the Saab espresso cups off the ground. It's not enough to tackle bigger things and bring the blog to life as it and the brand deserve. In fact, and I have to admit this to myself, it is too little of everything and just a compromise.
But I would only like to draw the final summary and the corresponding conclusions from it after six months. Until then, I consider the glass half full, not half empty.
There will be a short break over Easter and some changes in the background. The subscriptions will be named differently, it will be possible to upgrade online, and for the first time there will be a subscription for only one month. The experiences and wishes expressed in letters flow into it, there may be short-term problems with accessibility and login during the changeover.
All changes in detail go online on the Tuesday after Easter. For this reason, the current week is shorter than usual, the last post will appear on Thursday.