10 years ago there were two strange things about Saab. In Trollhättan the pictures stood still and the future of the brand was uncertain. At the same time, Saab showed its flag in Italy. With three Saab 93 from the factory museum, the manufacturer took part in what is probably the most famous classic event in the world. Mille Miglia and crisis, how did that go together? Quite a few critics saw this combination with a big question mark.
Saab and the Mille Miglia 2011
In addition, a factory Saab 93 was driven by Victor Muller and his son. The suspicion of the luxury trip at the expense of the company was expressed subliminally. An assumption that was unfounded. Saab had booked the performance long before the crisis occurred and the decision was 100% correct.
Because the Mille Miglia was and is a meeting of the automotive high nobility. Automobiles that were not built between 1927 and 1957 must remain outside. You can see top-class automobiles on the route between Brescia and Rome and the event enjoys a high level of media attention. The fact that Saab Automobile and Victor Muller chose this stage and showed their presence with three historic vehicles can be seen as a brilliant move.
The Swedish rough diamond
If the crisis had not occurred in Trollhättan at the same time, the production lines would not have stood still and the plan could have worked out. Saab would have driven back into the consciousness of an affluent audience, and that was exactly the intention. But as it was, the headlines from Sweden overshadowed the performance in Italy. What was well planned just got lost in the drama 10 years ago.
But Muller, as you can see a decade later, recognized the value of the brand. Saab, the diamond in the rough that had been pounding under GM for a long time, that just had to be ground. A lot would have been possible with the brand in the long term if the circumstances had only been a little better.
From the Mille Miglia In 2011 only the memory remains. To the appearance of Saab at one of the most exciting events for top-class automobiles, and that in the middle of the company's worst crisis.