The blog project is moving back to its roots. About Pentecost, the Google advertising disappeared from the pages. A plan that took a while became a reality last Friday. The blog now has more than 300 subscribers, an important hurdle has been cleared! The trend remains positive. More subscribers have been added since then, and the Aero X Club in particular is growing. That's nice, but it doesn't work without a pinch of Saab Spirit.
Because for some readers the blog has become a virtual home for their passion for cars. You don't want to do without it, and so one or the other does a little more than usual. So that the magical hurdle of 300 subscribers can be overcome, one of the readers took out a second subscription. Just like that, to support and motivate the blog team.
That is of course motivating and is unbelievable. In fact, it's especially great because this particular reader hasn't driven a Saab yet. In about three weeks he will receive his first car from Trollhättan, then he will start into the world of the small Göta Älv brand. What do you do as a blogger in such a case? Thank you by upgrading your subscription to the Aero X Club. I hope that will bring joy for both sides.
What's next with advertising?
The subject is not completely off the table. There are Saab advertisements from workshops and spare parts suppliers in the sidebar. This is essential because we naturally want to refer to these companies. Perhaps one or the other banner will move to a more prominent place in the future. However, we may also use the free space to advertise our own campaigns.
Nothing has been decided yet, we first enjoy the media silence.
Back to the roots
No more advertising for other car brands, no more annoying pop-ups. The blog as a virtual Saab reserve, as one of the last places of retreat. It's going back to basics, which is a little crazy in 2021. Saab has not been alive for 10 years. Volvo moved here llast week off, and if you ignore the very clear reporting on Evergrande Auto, NEVS and Koenigsegg and my usual view of the bigger picture, this is 100% about Saab.
Will that work?
I guess so. Because the scene is alive and there are workshops that live the brand 100%. Youngtimers and classics are generally a topic, and one that is becoming more interesting. In an increasingly ideological and not fact-based discussion about the mobility of the future, many are discovering the charm of old cars and their sustainability.
Focus on sustainability.
A longer service life is eligible and saves resources. Alternative fuels would immediately bring about a noticeable reduction in the CO2 footprint, older vehicles could be used even longer. This topic is hidden from politics, but auto companies are driving it forward and making it interesting.
Because there is more than one way to a better future, you just have to want to see it. There is no alternative to a term that German politics unfortunately uses almost inflationarily. Technology openness for the coming years would be the better word. Because clean mobility has to rely on a variety of solutions.
Giving old analog cars from Trollhättan a contemporary stage is the project's mission. Not because we look back with sentimentality and romance, but because the existing can be combined with the present and the future. Each subscription strengthens the blog as an independent platform that can now be read without advertising and without tracking.
Thank you to more than 300 committed, great people!