The race to be the world's greenest automaker is on. In general, marketing poetry knows no bounds here. If you step on the accelerator, the manufacturers promise enjoyment without regrets. As long as a large battery provides the required energy. This is nonsense. Every car has a CO2 account, regardless of which type of drive you have selected. There is even a new term for the phenomenon of alleged environmental friendliness.
This is called greenwashing.
A global trend and all the big players are there. Regardless of whether it is an American fast food chain or a car manufacturer from Lower Saxony. They all want a green paint job. State subsidies for the purchase of a new electric car are particularly popular. German mobility is going green, the country is the front runner in the EU when it comes to electromobility.
But Germany and its auto industry are on the subsidy drip. Scrapping premium 1.0 and 2.0, support in buying electric cars. In a mature, saturated market, the drug of habit creeps in. The differences to China, where a similar path has been followed for years, are becoming increasingly blurred. Right now, demand is weakening slightly in some Chinese regions. As a preventive measure, the Beijing administration pulled further support measures up its sleeve to stimulate demand this week.
But what do modern cars really do for the environment? Are we role models or are the subsidies just helping industry and are we really wasting scarce resources?
Scrapped and exported.
A disturbing picture emerges if one dares to look beyond national borders. Pushing cars into a healthy market through subsidies is causing problems elsewhere. In some regions of Africa, for example. Where European scrap is scrapped under unbelievable conditions. The raw materials are recycled, which is good in theory. But the price that people and nature pay locally is cruel.
Old cars from Germany that are not that old are also flooding Eastern European markets. The Germans are not considered to be particularly smart locally. You should drive their cars longer, one hears in a post by Bavarian televisionwho wrote an impressive documentary on the subject. With surprisingly critical tones that you hardly expect from the Munich station. And that don't fit into the mainstream of the German media landscape at all. Around 45 minutes it is about reality and how we can use resources more intelligently.
Solving some problems would be shockingly easy. Because in the end, there may be the insight that the best car is the one that is not even produced. And that, as a matter of principle, you should consume less and use things longer in order to conserve resources. Driving the old car longer doesn’t impress neighbors or relatives, but it saves money and the environment.
Which brings us back to the key question. Who is the world's greenest automaker?
Probably the one who builds next to no cars. Which brings us back to the home of Saab and Trollhättan. NEVS has been working in the former Saab halls for 9 years. An automaker that has seen almost no new cars on the road since.
In the year 2021 there were 2 so far, like the statistics of Bilsweden shows. Purely electric, of course.