What comes after the espresso cups and the Saab stickers? The 3rd quarter will not be boring, two actions are ready to take off on the runway. We'll give it some real rubber once, we'll talk about the details in the next week. And we're delving deep into Saab history and giving the members of the Aero X Club another great accessory for their Saab. Because we bring the glory days back from the zone of oblivion.
The story of Saab ANA is a very Swedish one. In 1937 as AB Nyköpings Automobilfabrik from the Nordiska Company founded, behind it is an assembly plant for various brands. ANA has assembled Chrysler, Plymouth, Skoda, Fargo, Standard and Simca automobiles for the Swedish market over the years. The company also traded in Piper Aircraft and sold Massey-Ferguson tractors.
In 1960 Saab AB took over ANA and renamed the company Saab ANA. Since then, Saab ANA has taken care of the sale of automobiles with the Griffin, becoming the largest Saab dealer in Sweden and the world. Service bases and sales outlets sprang up across the country. In addition, Saab ANA Specialbilar assembled special vehicles for the police, fire brigades and rescue services.
Saab thus controlled the home market for a certain time via its own sales channel. Something that Volvo is aiming for again today with the purchase of dealerships for the Swedish market. The value chain was ended with the takeover of Saab by GM, and the companies separated again. ANA went its own way, first with Saab, then with BMW. Today parts of the company are owned by the Bilia Group, and where you could buy a Saab in Trollhättan, new BMWs and Minis are now waiting for customers.
The glory days
Admittedly, not much reminds us of the glory days of yore. ANA is part of the Saab saga, on the net you can only find one page as Tribute to the past. At Swedish Saab meetings, you might discover ANA stickers on the rear windows of classic vehicles. That was it.
It's time to bring history back from the zone of oblivion!
Something old Sweden, something of the glorious old days, we're going to revive. An old, yellowed rear window sticker of unspecified date provides the template.
“En bil från SAAB-ANA” (a Saab ANA car) was popular in the 60s or 70s and stuck to the rear window of almost every new Saab car in Sweden. Based on the original, we conjure up a new edition for readers. Not completely in line with the original, which was just too yellowed and marked by time to take over 1: 1.
I am showing two (of many) designs from the Saab ANA Revival here today. The final version of the stickers for the rear window will go online in August and can then be ordered exclusively and free of charge by members of the Aero X (and the old Turbo Plus subscriptions).
That leaves the other campaign that will go online in September ... the one with the “really rubber band”. Better not to think about it. Because there is a high probability that you will not come up with the solution, you will rack your brains for nothing. It would be better to wait until next week and look forward to a very special teaser.