Saab play for beginners and advanced
A few days ago I was at our in-house print shop. The stickers for the new Saab campaign were on the plan. The remake of historic Saab little things. Time to play some Saab again. Actually, the stickers should be gray, according to the historical model. But that had to do without the aircraft and the associated Saab lettering.
Saab play for beginners. Isn't that strong?
I do not know who invented the historic Saab logo with the B18 aircraft and the corresponding lettering. It was probably the great designer Sixten Sason. If a reader has background knowledge, I am happy to be instructed. One thing is certain, in Trollhättan the designers also played with the plane in 2010 and 11.
The signs, they stood for rebirth.
The plane would have celebrated a comeback with the 2012 model year. In the Saab 9-5 NG and in the new, never-released Saab 9-3 III anyway. Jason Castriota's study showed the way, and the plane would have given the old lettering a new look.
Saab, we also know that, would have said goodbye to the Greif in the coming years and to the blue of the Saab-Scania and GM time. Back to the roots and back to aircraft construction. The slogan could not have been “Born from Jets”, but “Born by Airplane”.
Or something like that.
As we play with the old Saab logo and stickers, the aircraft and lettering are getting bigger and more eye-catching. We say goodbye to the gray hue, move towards supercooled white. At some point we realize that a large Saab aircraft on the rear window, garnished with the lettering, would look just awesome.
Noticeable yes. But not a bit embarrassing.
We briefly consider whether that might not be too much of a good thing. On a Saab 9-3 SC, a 9-5 or a classic 900? It is conceivable. And a small, discreet logo only with an airplane and lettering for all other places where you like it.
After an hour of Saab gimmick it is clear: the old logo would have had potential. Saab-Scania can't keep up, Saab plus Greif is boring. It is not for nothing that some car manufacturers dig deep into their clothes boxes and pull out the old, traditional lettering. Fiat is doing well, and the upcoming Lancia resurrection can also be excited.
Of course, that fits perfectly with a topic that has been making itself felt in some minds for some time. Restomod is the magic word. Build a Saab, classic or youngtimer, newly modernized.
Among other things, the blue logos with the griffin out, the cool old logo with the B18 plane in. Maybe modified carefully, the question being what needs to be modified. Because maybe the old design is timeless.
Restomod would be Saab advanced games. And as I said, a topic that is not only floating around in my head. Maybe at some point it will become a reality on the blog.
6 thoughts on "Saab play for beginners and advanced"
Dear Sir or Madam, I would be very grateful if you could please write me where I can buy these stickers?
With kind regards,
Delicious! Playing Saab wakes up the child in the man, I can fully understand that. Keep it up 😉
I don't even want to comment.
I write too much, too often, too fast.
But the sticker just looks damn good and I also think it's subtle - says someone who has never had a single one on one of his Saabs on principle. But it's really, really good - so good that it arouses desires in me.
I had to write that after all. Especially since I said "Thank you very much for the effort." annoys. This is how you reject applicants for university places, internships or jobs. Or losing bidders in tenders. But you don't write something like that to a volunteer ...
Rejection phrases, however perfectly formed, do not work here at all, I think ...
Anyone who does not want to take advantage of an offer on the blog (espresso cups, troll or other stickers) does not have to order. Nothing against the reference to the originality of hub caps or logos on hoods and tailgates. That is a valid opinion and understandable - especially since the Greif (Griffen Up!) Was even set to music and sung about, at a critical time ...
No, the only thing that bothers me is the rejection phrase for the sticker - neither appreciative nor fair ...
Dear Volvaab Driver,
I think you are taking the “empty phrase” completely wrong.
Anyone reading my comments will find that I'm a huge fan of Tom's offers for us members. I just wanted to say thank you again for your tireless efforts.
So by no means a “rejection phrase”.
I'm sorry I jumped on it. I just don't like the worn-out phrase that walks a fine line.
In the context of polite criticism (though I prefer) it can easily have the taste of “wasted” effort.
It's nice that it wasn't meant that way. Thanks for the clarification.
PS According to the pictures, the sticker is only about the size of a fist. I wouldn't put it that high up either, but rather in the lower third
a rear window symmetrically and centrally. I imagine the result to be a very subtle one. I think the historical reference to good days full of optimism and an automotive optimism at Saab is awesome.
I don't think I would trade any emblems. I like it original.
I think the stickers are great, but I prefer a very subtle size.
Thank you for the effort.
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