At the premiere of the Saab 9-3 SC, Saab spoiled customers with a veritable flood of fan articles. There were cool backpacks, small remote-controlled sports suits and, by the way, the Saab Sportbottle 9-3. Because sportiness was the claim of the new Saab. Like many other Saab merchandising items, the Sportbottle was designed with attention to detail and brought to the fans.
With attention to detail
The outer packaging should be reminiscent of iced glass. A design element that Saab first incorporated into the series with the taillights of the 9-3 SC and later expanded it even further. The aluminum sports bottle was available in silver, the lettering was printed in white and quoted its origin from the cold north. The carabiner, the last small detail, was partially painted blue and is supposed to tie in with the premiere color of the 9-3 SC.
In hindsight, it's amazing the amount of detail you can pack into a simple object. "Saab Expressions", a department of a logistics service provider from Gothenburg, took over the distribution of the merchandising line. Both "Saab Expressions" and the entire merchandising business have been yesterday's snow since 2011.
Saab sports bottle 9-3
Saab introduced the sports suit in spring 2005, 16 years ago. It is astonishing that original goods from this time have survived in some of the warehouses. Stored in the dark, untouched, forgotten. We have now received a box with a Saab Expression sticker and full of aluminum drinking bottles. A second package is due to arrive soon, but can only be considered safe once it has actually landed.
In our Aero X Club Store the Saab Sportbottle 9-3 is now available. A trip back to the time when there were still new cars from Trollhättan and an occasional premiere party.