A journey many years back - Saab Sportbottle 9-3

At the premiere of the Saab 9-3 SC, Saab spoiled customers with a veritable flood of fan articles. There were cool backpacks, small remote-controlled sports suits and, by the way, the Saab Sportbottle 9-3. Because sportiness was the claim of the new Saab. Like many other Saab merchandising items, the Sportbottle was designed with attention to detail and brought to the fans.

Saab Sportbottle 9-3

With attention to detail

The outer packaging should be reminiscent of iced glass. A design element that Saab first incorporated into the series with the taillights of the 9-3 SC and later expanded it even further. The aluminum sports bottle was available in silver, the lettering was printed in white and quoted its origin from the cold north. The carabiner, the last small detail, was partially painted blue and is supposed to tie in with the premiere color of the 9-3 SC.

In retrospect, it is unbelievable how many details can be packed into a simple object. "Saab Expressions", a department of a logistics service provider from Gothenburg, took over the distribution of the merchandising line. Both "Saab Expressions" and the entire merchandising business have been a thing of the past since 2011.

Saab Sportbottle 9-3

Saab introduced the sports suit in spring 2005, 16 years ago. It is astonishing that original goods from this time have survived in some of the warehouses. Stored in the dark, untouched, forgotten. We have now received a box with a Saab Expression sticker and full of aluminum drinking bottles. A second package is due to arrive soon, but can only be considered safe once it has actually landed.

In our Aero X Club Shop the Saab Sportbottle 9-3 is now available. A trip back to the time when there were still new cars from Trollhättan and an occasional premiere party.

10 thoughts on "A journey many years back - Saab Sportbottle 9-3"

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    You missed something again. I hope the second package will come and then I'll not be late again ...
    Ingenious action, and nice to be able to buy original Saab memorabilia every now and then.

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    Unfortunately the bottle is no longer in stock. Pity!

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      Maybe we will get the promised second package. Wait and think positively!

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    A nice thing!
    That’s what you’re doing there. The winemaker calls it a "treasure trove" when wines that have been stored for a long time are offered there for a short time. Thanks and: ordered.

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    I've been looking for the remote-controlled SC for ages. I only have one picture, color blue. Unfortunately not yet found. Great, what you always conjure up. Will the bottle be ordered today.

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    Original and new goods

    Fascinating what the blog is still opening up and recreating itself. Lizi's garage, already three Saab cups and now the bottles ...
    From the Saab in the condition of a year-old car to new merchandising, everything is included. Saab feels very, very alive here ...

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    I even bought the bottle - here in Tom's classifieds a few years ago. 🙂 What I didn't know, however, is that the bottle comes from the introduction of the SC and that the blue is my favorite color, the beautiful sapphire blue metallic (internat. Fusion blue). Great, what information you can get from the blog! 🙂

    I would love to have such a small remote-controlled SC - is there still somewhere? Or at least a photo or a film?

    Have a nice weekend for all Saab fans!

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      Back then I bought 5 of these remote-controlled cars and gave them away as a family. Maybe there are still photos on an old hard drive. Nobody suspected at the time that such a toy would one day be coveted.

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    Great! The extra for the weekend. Ordered immediately! 🙂

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