The new week begins with an impertinence! The creativity of the reader is required. It's about long use and lived sustainability. About old cars, from Saab of course, and showing your opinion. Of course, our cars are getting older and older, the youngest are now 10 years old. The crowd, however, is at the stage of a youngtimer or is already one of the classics that already have the H license plate in view. Long-term use is sustainable, but this is not an opinion that (currently) has a majority. I think we should tweak it a little ...
Youngtimers instead of new cars
If we want to do something for the environment, then our consumer behavior has to change. It is not enough to swap the combustion engine for an electric car - that would be too simple. Because everything that is newly produced consumes resources. The green electric car is an invention of advertising, it has nothing to do with reality.
It is better to rethink your behavior in general. Instead of taking the train by car or bike, and repairing older things instead of throwing them away and replacing them with a new device. Of course, it is more intelligent to use the old combustion engine until it runs out. Repairs are also cheaper than buying new and add value on site.
Just how do I tell this story?
We're looking for a slogan that gets to the heart of this idea. That less consumption is more intelligent, longer use is recommended, and that it is in the interests of the environment to use or consume an older car to the end. Which, admittedly, can take a little longer with a Saab.
Creativity is required!
Readers are asked to find a catchy slogan. One that we can stick on every Saab and that shows that we care about the environment and that (not only) that is why we are traveling with a car from Trollhättan.
The task is not easy, which I am aware of.
And so it goes on: We are looking for that one good slogan that we can print on stickers and other items. To show opinion and to advertise sustainability in practice.
Of course, this slogan is worth something to us! We reward the creative, printable, ultimate idea with an Aero X subscription for 12 months! If you already have a subscription, we will extend it for another year free of charge.
Now it is time for the readers and their creative ideas! I look forward to the ideas!