On Monday I counted on the creativity of the readers. Long-term use is sustainable - but how should I tell this story? A catchy slogan was needed. A challenge that I've been thinking about for a long time with no result. Once again, the readers caused a surprise. The creative ideas were so abundant that I had to close the comment function on Wednesday. Because now there was too much choice and a flood of imaginative advertising slogans. It was clear that it would be difficult to select the best slogans.
It really is that a lot of people who work in the advertising industry drive a Saab. Still. You can tell by the high quality of many of the suggestions. That hits an old cliché, according to which architects, doctors, lawyers and creative people are said to have been the brand's preferred clientele. To do this, you have to state objectively that it was (and is) really like that. Saab had the customer base that other brands like to assimilate.
The fact that the brand was still thoroughly hit the wall is a completely different matter. But it is remarkable.
With the help of a friend, I have selected the best slogans as a basis for the next steps. To be honest, there were so many good sayings among them that the choice became very difficult. We have slightly modified and optimized some of the slogans.
These are our hot candidates:
- SAAB - Greta's Choice
- SAAB - My Other Car Is A Bicycle
- SAAB - Why Driving An E-Car?
- SAAB - ZERO greenwashing
- SAAB - Born From Jets. Built for Eternity
- SAAB - Use to the Max
- SAAB - Beat the System
Our graphic designer now comes into play. We will see how we can prepare the project graphically. In the coming week we will play with the 7 ideas and let the possibilities surprise us. Actually, we just wanted the one perfect slogan. It will probably be the case, however, that we will not just bring one proposal to print.
2 or 3 versions are conceivable, which could be available in different variants. We will of course donate more than just an Aero X subscription for 360 days, but the cool ideas are definitely worth it.
We will present the drafts for the best Saab sustainability slogan here and also the decision on what will go to print.
A big thank you to all readers who have been and are there these weeks with fantastic ideas! The many creative suggestions have exceeded all expectations.